"This new company is formed to supply enhanced service to our customers and consumers," states Aoki. "This change will take advantage of Audio-Technica’s past experience and success in warehouse and distribution operations, as well as its unprecedented dedication to customer support and service."
Technica Logistics Inc. will begin operation on April 1, 2024, and Michael Fuller, who has been with Audio-Technica for over 15 years, has been named as the Managing Director. The company plans to have approximately 40 employees throughout the US and will have its headquarters at the Audio-Technica campus in Stow, Ohio, and the mailing address at 4701 Hudson Drive, Stow, OH.
In addition to the formation of Technica Logistics, Audio-Technica recently made a major investment in a West Coast facility consisting of a new 38,000-square-foot distribution and fulfillment center based in San Diego, California. The new facility is located at 8878 Cypress Court in San Diego, CA. By implementing enhanced software and automation, the company will continue to develop this facility as a world-class logistics center.
Audio-Technica currently operates distribution facilities near Charleston, South Carolina, and in Stow, Ohio. With these facilities, and the addition of the new facility in California, Technica Logistics will be able to ship product and reach 90% of the continental US population within two days and nearly 100% within three days. Utilizing these facilities, Technica Logistics will be responsible for inbound receipt of product, inventory management, outbound delivery by truck and parcel shipments, and operations management for Foreign Trade Zone (FTZ) activities.
New Rental Program for Broadcast Audio Systems
Audio-Technica also launched a new Broadcast Audio Rental Program, offering access to the premium microphone models that many broadcasters and sports organizations have long specified for their production. As technology continues to advance at a rapid pace, Audio-Technica recognizes the importance of staying ahead of the curve to provide audio professionals with the latest and most advanced audio solutions.
The new rental program boasts an extensive inventory of A-T's top-of-the-line broadcast audio equipment, including mono, stereo, and immersive audio microphones. Select wireless systems are also available for location or studio applications. Renters can choose from a variety of options to suit their specific requirements. Recognizing that each broadcasting project is unique, the program offers customizable rental packages to meet the specific needs and budget constraints. Whether it's a live event, podcast recording, or studio production, Audio-Technica can assist with the right combination of equipment to support multiple audio needs.
Furthermore, A-T’s experienced technical support team is available to assist clients with equipment setup, troubleshooting, and any other assistance they may need throughout the rental period. This team stays informed about industry trends to provide the best solutions for the clients, fully committed to ensuring a seamless and successful broadcasting experience for them.
"We are thrilled to introduce our new Broadcast Audio Rental Program, a significant milestone in our ongoing commitment to providing comprehensive and cutting-edge solutions for our broadcast clients. With the launch of this program, we aim to empower broadcasters with the tools they need to deliver high-quality audio content, setting new standards for excellence in the audio industry," remarks Brent Chamberlin, Sales Engineer – Broadcast at Audio-Technica.
"Audio-Technica mics are found on many of the award-winning broadcast productions, and with the new Broadcast Audio Rental Program, we want to support existing and up-and-coming producers with access to our top products," adds Gary Dixon, Audio-Technica Director, Broadcast Business Development.
For more information about Audio-Technica’s Broadcast Audio Rental Program, please visit https://audio-technica.booqable.shop.
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