Shure Announces Strategic Investment in Software Company Wavemark

Shure is strengthening its focus on software solutions by announcing a strategic investment in Finnish software company Ab Wavemark Oy. Known for its microphone monitoring software solutions for theatre and broadcast, such as Wavetool and WTAutomixer, Wavemark has recently expanded its software portfolio into content streaming applications. It now offers WTAutomixer, a plug-in enabling seamless auto-mixing for uses like podcasting, remote learning, and house of worship services.

It’s a new era for Avid, now with Jeff Rosica as Avid new CEO and President. Of course the completely new generation of products announced at NAB 2018 (Las Vegas, April 9-12) is the result of years of preparation, but the way this latest wave of innovation was announced at the Avid Connect 2018 event is already a sign of changes in the company. Essentially, Avid is accelerating the delivery of new tools, apps, services, and solutions for creative professionals and media companies.

Solid State Logic (SSL) has been a dominant console designer and manufacturer for music, broadcast, and post production for more than 35 years. However, SSL had never produced a product specifically designed for live audio production, until now. SSL’s reputation …