Lively, a platform for hearing solutions and convenient, online care for users with mild to moderate hearing loss was rebranded to Jabra Enhance. The rebrand follows GN's acquisition of Lively in 2021 to expand offerings in the fast-growing telehealth market, while the new website, JabraEnhance.com, will be a key online platform consumers to explore, purchase and receive hearing care from home.
Beginning in 2023, JabraEnhance.com will offer over-the-counter (OTC) hearing aids, including the Jabra Enhance Plus earbuds, while continuing to offer access to counseling and care from licensed hearing care professionals.
"Combining Jabra's renowned brand for audio expertise and sound engineering with Lively's tradition for innovative telehealth and a digital-care-first model will accelerate making hearing care more accessible and affordable for millions of Americans," Jabra states.
"We are thrilled to team up with Jabra as a global pioneer in audio innovation for 150 years of sound engineering to shape the future of online hearing care," says Adam Karp, CEO of Lively. "While our name has changed, our mission has not. Together with Jabra, we will deliver the same innovative and convenient care model to our customers while now accelerating our efforts to elevate the hearing care experience and expanding our reach for millions of Americans in need of hearing solutions."
The inclusion of Lively into the Jabra Enhance offering comes as hearing health is being elevated on the overall US healthcare agenda, following the US Food & Drug Administration's regulation for over-the-counter hearing aids in effect since October 17, 2022.
Lively's existing high-quality hearing aid technology will continue to be offered, but now as Jabra Enhance Select 50, Enhance Select 100 and Enhance Select 200. The Lively Connect app will be renamed Jabra Enhance Select, and Lively's Audiology Team, 100-day risk free trial, flexible payment options and warranty will all remain as key elements of the Jabra Enhance offering. Additionally, the new Jabra Enhance Plus hearing enhancement earbuds will be available on JabraEnhance.com in Q1 2023, as its first OTC offering.
"The introduction of Jabra Enhance comes at a pivotal time in the hearing health industry," adds Calum MacDougall, Senior Vice President at Jabra. "Whether you need a hearing enhancing earbud, a stand-alone OTC hearing aid, or professional programming and support, the Jabra Enhance offering will cover the hearing needs for millions of Americans, with an easy online destination to explore, purchase and receive care."
JabraEnhance.com will be the first step for many on their hearing health journey. Consumers will also benefit from the advanced, prescription-grade solutions and in-clinic experience offered by GN's network of ReSound and Beltone hearing care professionals at Certified Jabra Enhance Centers.
www.jabraenhance.com
www.jabra.com
