Now, the Israeli startup is set to demonstrate the world's first audio-visual commercial solution for speaker separation and speech enhancement. The company has completed a $4.5 million seed round led by the Israeli car importer Delek Motors and Hi Auto's acting chairman Zohar Zisapel. Other investors were Allied Holdings (holding company of car importer Champion Motors), Singapore based Goldbell Group, a leader in the field of distributing and leasing of industrial vehicles, and Plug & Play, which works with automotive corporate partners to introduce innovation. Hi Auto is planning to use the funds from the seed round to complete the development of its first product, launch sales and expand its team.
The Hi Auto separation solution can be applied in a broad range of use cases in various fields where there is a need for speech recognition and clear conversations, including automotive, contact centers, videoconferencing and robots serving customers in the hospitality industry. At this stage Hi Auto is focusing on the automotive sector and earmarking the new technology as a solution for the problem of voice-based vehicle control.
Hi Auto is based in Tel Aviv and was founded in February 2019 by CEO Roy Baharav, CTO Eyal Shapira and Zohar Zisapel, who serves as acting chairman and an investor in the company. Baharav returned recently to Israel after living 12 years in the West Coast of the U.S., where he served in various product management positions at Google headquarters in Mountain View, California, and as the CEO of SeamBI that he founded in 2006. Baharav served in the past in senior positions in an elite intelligence unit in the IDF, including commander of a department of 40 engineers and technical experts.
Eyal Shapira also commanded a department of some 40 engineers and professionals in an elite IDF technology unit where he served and was awarded the Israel Defense Prize. After his military service, Shapira established and managed startup companies and served as a consultant to companies such as Intel and Broadcom.
Zohar Zisapel, a prominent investor in the automotive sector, is one of Israel’s best-known hi-tech entrepreneurs and managers. Zisapel has helped establish and is the chairman of some of Israel's most prominent automotive startups, including Hailo, Argus and Innoviz.
Hi Auto will demonstrate its technology at CES 2020 (January 7-10) in Las Vegas. The company will show a prototype of the world's first commercial solution for driver speech recognition that separates the driver's voice, blocks out all other passenger voices and noises inside and outside the vehicle. The solution combines for the first time the use of a microphone that is placed in front of the targeted speaker along with a camera that tracks the speaker’s lips. The system is based on a deep learning software that is installed on device and eliminates noise which cannot be achieved with the sole use of audio techniques. The company has already established contact with top automotive players, which are expected to examine its technology in early 2020.
“From buying train tickets, through controlling navigation to commanding a car to change lanes, speech recognition is quickly becoming the method of choice to control devices for the majority of the world,” says Roy Baharav, CEO and co-founder of Hi Auto. “However, when devices operate in multiple speaker environments and noisy environments, their reliability goes down dramatically. Our audio-visual approach is able to focus on the speaker and remove all noises as if the speaker was talking from a recording room. Our solution will make the speech recognition experience in the car and in other environments more satisfying for consumers and enable the introduction of more complex and sensitive capabilities by OEMs.”