Now in its 16th year, embedded world has once again impressively demonstrated that there is a good reason why it is known as the leading exhibition for the international embedded community. Even with a direct date clash with the Mobile World Congress, happening in that same week in Barcelona, it was larger again in 2018, with more trade visitors, more space and more exhibitors.
1,0211 (+1%) companies from around the world, occupying six exhibition halls, showed more than 32,217 (+7,3%) embedded experts from 38 countries where the journey in the Internet of Things and the increasingly digitalized world is leading. But the latest developments encompassed more than just the exhibition halls: the embedded world Conference and electronic displays Conference also enjoyed record participation, with 2,176 participants and speakers from 52 countries, and impressed the experts with their first-class, high-quality professional programs. This was also the 14th time that the embedded award has been presented for innovative and visionary products.
"We are very pleased to have broken the 1,000-exhibitor barrier again this year, with 1,021 companies from 38 countries exhibiting at embedded world,” says Richard Krowoza from the NürnbergMesse Management Team. “That is our best participation figure to date. And we can still see huge potential. embedded world has been experiencing massive development, which cannot be taken for granted in the trade fair sector."
"For its 16th edition, it has shown continued growth in the key parameters of visitor and exhibitor numbers and exhibition space. The power of innovation shown by the engineers; digitalization, which, like the Internet of Things, would be impossible without embedded technologies; the two conferences; and the continued demand from a global market are the motors driving the industry.”
Before the event was even over, 97% of the trade visitors said they would take part again in 2019. 96% were happy with embedded world. The exhibiting companies take an equally positive view: 95% say they will exhibit again in 2019, just as many reached their target groups, and 9 of 10 expect post-show business.
The theme for 2018 was “Embedded Goes Autonomous”. The program was divided into seven conference clusters this year: Internet of Things, Embedded Vision, Autonomous Systems, Security & Safety, Embedded OS, Hardware Engineering, and Software & Systems Engineering.
High points included the two keynote speeches at the embedded world Conference. Mark Papermaster, CTO of AMD, spoke on 27 February about “Evolving Embedded Systems in a Self-Directed World”, and Andrea Martin, IBM DACH CTO & IBM Global Markets Technical Executive, spoke on the second day of the event on “Industry Solutions with the Internet of Things”.
Developers, scientists and users of electronic displays discussed the latest technologies, including LCD, OLED or ePaper, flexible displays, 3D displays, graphic user interfaces and touchscreens. The conference also proved a winner with three sessions on automotive displays and further top-level sessions on touch, measurement technology, AR/VR, and applications and optimisation.
“Safe for the Future” entered its third round in 2018. A key theme of this year’s event was the protection of networked embedded systems in the Internet of Things. Discussion focused on the measures that can be taken to protect critical infrastructure; what actually constitutes critical infrastructure and applications; and what steps can be taken to protect applications that are considered “non-critical”. Participants in the discussions included key executives from Infineon, and the Fraunhofer Institute for Secure Information Technology (SIT), among others.
Other key speakers provided a high-quality, professional discussion on the subject of migration from PC-based to embedded systems, the potentials this technology offers, application opportunities and challenges.
The theoretical knowledge communicated during the conferences was not only presented to the 1,000 exhibitors in the exhibition halls but also expanded on in the special display areas devoted to M2M, electronic displays and Safety & Security, and among the young and innovative companies present. The special display areas have enjoyed excellent growth over the years, and this time there were 13 exhibitors in the “Safety & Security Area” in Hall 4A, while the electronic displays Area attracted more than 81 exhibitors. The M2M Area impressed the trade world with 75 exhibiting companies.
The embedded award 2018 goes to …!
The winners of the embedded award 2018 have been announced: Antenova Ltd won in the Hardware category with the Robusta Antenna SR4G031. Embedded Trend GmbH & Co. KG impressed everyone in the Software category with its byET engine. Data I/O Corporation took the prize in the Tools category with SentriX. The prizes were presented by Prof. Matthias Sturm, Chairman of the Jury, and Dr Roland Fleck, CEO of NürnbergMesse. The winners can also be seen online at: www.embedded-world.de/en/award
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