Cinemo Elevates In-Car Entertainment With Personal Devices in Mahindra’s New Electric Origin SUV Range

June 12 2025, 09:30
Cinemo announced that India's leading SUV manufacturer Mahindra has chosen Cinemo as its infotainment solutions technology provider. Cinemo is set to power bring-your-own-device (BYOD) infotainment capabilities for Mahindra’s range of electric origin SUVs (eSUVs), delivering exceptional infotainment experiences with personal devices.
 

With the launch of their two new eSUV models, Mahindra Group selected Cinemo's CARS Connect Suite to enable premium digital media experiences for those drivers and passengers who prefer to use their own personal devices. The project advanced from kick-off to production in an impressive six months, with Cinemo's solutions once again proving its ability to enrich, enhance, and accelerate implementation of AAOS-based infotainment systems. 

The Cinemo solution allows Mahindra to add innovative entertainment use cases within a short time to market to its eSUV models, covering the rapidly growing car markets in India and Southeast Asia. Cinemo's CARS products are already powering in-car digital content on personal smart devices in the Indian automotive market with Mahindra and Mahindra Limited (Mahindra).
 
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With the launch of their two new eSUV models, Mahindra is raising the bar for in-car entertainment. For their modular INGLO platform and intelligence suite (Mahindra Artificial Intelligence Architecture – MAIA), Mahindra selected Cinemo's CARS Connect Suite to enable premium digital media experiences on brought-in device, leveraging advanced Android pre-integration capabilities.

Cinemo CARS Connect creates a unified and connected in-car ecosystem that seamlessly integrates content sharing, intuitive control for all passengers, and interaction across multiple screens and devices. It allows passengers to manage media playback, share audio and video content, and control vehicle functions directly from their own devices, providing a personalized yet inclusive experience that minimizes driver distraction. Passengers also benefit from multi-zone audio, which delivers distinct audio experiences, allowing everyone to enjoy their preferred content without interference. By having full control over their preferred content, car users will be able to create individual and memorable in-car digital media moments.

"We are delighted to bring our renowned digital media experiences to India’s leading SUV manufacturer," says Abe Silhan, Director Portfolio Management at Cinemo. "We are continuing our pursuit of groundbreaking innovation in in-car infotainment and are proud of our contribution to Mahindra’s advanced lineup of Electric SUVs."
 
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Cinemo also recently announced full integration of the recently unveiled CarPlay Ultra solution via Cinemo's CORE Projection — available on any automotive SoC and OS, including Android, Linux, and QNX. Cinemo's CarPlay Ultra implementation with CORE Projection supports the full suite of CarPlay Ultra features — all the driver's screens, including cluster display, center displays, and HUDs — and enhances the system with multi-screen coordination, HVAC integration, FM/AM radio support, in-vehicle settings, and advanced Siri voice control.
www.mahindra.com |  www.mahindraelectricsuv.com
www.cinemo.com
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About Joao Martins
Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for... Read more

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