Stellantis Creates New Immersive Audio Reference Lab in Partnership with Genelec

Stellantis has recently opened its own state-of-the-art Dolby Atmos 9.1.6 qualified immersive audio lab in Bengaluru, powered by Genelec Smart Active Monitors. The automotive giant created this room, unique in India among automotive OEMs, not only for content production, but also to use as an audio reference and quality assurance. The Dolby Atmos room, equipped with Genelec The Ones studio monitors, plays a key role in Stellantis' initiatives in terms of audio strategies.

From airplanes to apartments, most spaces are now designed with sound-absorbing materials that help dampen the droning, echoing and murmuring sounds of everyday life. But most of the acoustic materials that can cancel out human voices, traffic and music are made from plastic foams that aren’t easily recycled or degraded. Now, researchers from the Indian Institute of Technology Kanpur have created a biodegradable seaweed-derived film that effectively absorbs sounds in that frequency range.

Imagine Marketing, the parent company of boAt a leading consumer electronics brand in India, announced a collaboration with Dirac to include digital audio optimization solutions from the Swedish digital audio processing company in its next-generation audio range of products. boAt currently ranks #1 among the wireless hearables brands in India in terms of volume since 2019. Imagine recently established a 50/50 joint venture with Dixon to expand manufacturing in India.