The Bowers & Wilkins Music App aggregates content from each available music service into one easily browsed and elegant interface to access tracks, albums, playlists and radio stations. Personalized recommendation features and a selection of curated Bowers & Wilkins playlists further enhance the user experience by simplifying and enhancing their daily listening choices.
Initially, the Bowers & Wilkins Music App will operate alongside the existing Bowers & Wilkins Home App, which will continue to provide set-up functionality for Formation-enabled products in the short term. Later in the year, Bowers & Wilkins will combine all App functionality for Formation-enabled products into the Music App to create a unified set-up, control and streaming experience, at which point the existing Home App will lapse.
All other functionality already offered by Formation-enabled products remains current, including AirPlay 2 and Bluetooth aptX HD support for streaming from mobile devices, integrated support for both Spotify Connect and Roon, plus “Works With Alexa” certification. High-resolution audio (24-bit/96kHz) performance is also available, via Qobuz.
The Formation platform is wholly owned by Bowers & Wilkins. The company recently expanded its development resources and engineering team with significant recruitment aimed at expanding its software and user experience skillsets. Going forward, Bowers & Wilkins plans to continue to invest in and expand the capabilities of its Formation-enabled product portfolio to both further improve the user experience and to add new features, including support for popular custom-installation control systems such as Control4.
"I’m delighted to announce this significant extension in the scope and capability of our class-leading Formation technology. The new Music App is a statement of our intent to further develop and improve our Formation-enabled product portfolio and I’m certain it will help us continue to set the gold standard for wireless speaker sound quality going forwards," says Bowers & Wilkins brand president, Geoff Edwards.
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