Linkplay Technology was established in 2014 by a core team of high caliber technology entrepreneurs and product managers from Google, Broadcom, InterVideo and Harman, with extensive knowledge of manufacturing and the supply-chain. Overtime they developed cutting-edge wireless technology, software, hardware and more for a variety of voice and smart product brands around the globe, in various markets. Technology partners include ODMs, component suppliers and key technology investors.
As audioXpress found out many times while reviewing home audio products with Bluetooth, Wi-Fi and music streaming capabilities, the chances of finding a Linkplay module are greater than imagined. From smart speakers to the cheapest available portable speakers, all the way to whole-home audio solutions and premium design audio products, Linkplay supplies the technology at the core for today's streaming audio needs.
The WiiM Pro reflects the company's efforts to combine all the latest and best audio technologies available in a single design that provides users with an easy and affordable way to connect existing audio systems, and update any type of living room system, from TV sound and soundbars, all the way to one of those new fancy turntables to show off to friends. Small but extremely powerful, the WiiM Pro delivers all the options needed to listen to Tidal or Apple Music or any other music service anywhere in the house, also serving as the hub to a multiroom wireless system.
The WiiM Pro turns any analog audio equipment into a smart, network connected system with Wi-Fi or Ethernet, allowing users to modernize their favorite equipment for a fraction of the cost of buying a new setup, while also enjoying hi-res audio sources from the available sources. The WiiM Pro is the latest in the WiiM home ecosystem, which also includes the WiiM Mini streamer.
"The WiiM Pro was designed with one goal in mind: to provide users with the best possible sound experience for serious audiophiles and general music lovers alike," says Lifeng Zhao, CEO of Linkplay Technology. "As audio equipment has modernized, it’s simultaneously cornered users into choosing one ecosystem – typically at a hefty price tag. The WiiM Pro gives the control back to the user. It’s an affordable solution that lets you bring together all of your favorite audio equipment into one place and control it right from your smartphone, not only letting you give your favorite equipment new life, but also making your everyday listening easier."
And no, the WiiM Pro is not only for those who insist on running Windows XP with WinAmp on old PCs, neither only for use with cheap Android stuff. The WiiM Pro supports AirPlay 2 to connect to an Apple TV, Mac computers or any Apple device, and also delivers an elegant and complete iOS and Android app for users to easily manage their entertainment systems all over the home.
By connecting existing audio equipment - even those seventies JBL speakers and eighties Marantz amplifier - to Wi-Fi or Ethernet, the Linkplay brings a whole new life to home entertainment. That includes working with Siri, Alexa, and Google voice assistants to control music selection, volume, and playback. And from the app, users can adjust any part of the home system with 10-band digital equalization and a manual graphic EQ.
In terms of services and protocols, the WiiM Pro supports AirPlay 2 as mentioned, but also Alexa Casting, Spotify Connect, TIDAL Connect, Qobuz, Amazon Music, TIDAL, Deezer, TuneIn, iHeartRadio, and more. Roon Ready will also be supported soon. It also features Chromecast Audio, which lets users cast YouTube Music, TV audio, radio stations, podcasts and local content directly from any Chromecast-enabled App.
The WiiM Pro is available for $149 on Amazon. Additionally, Linkplay will soon be launching the WiiM Remote accessory which can easily pair with any WiiM device. audioXpress plans to publish a complete review very soon.
www.wiimhome.com
www.linkplay.com
