Adoption of Smart TVs and Smart Speakers/Displays Rises Above 50% During Pandemic
Market research firm Parks Associates released its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm's quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. Its Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant growth during the COVID-19 pandemic. Smart TVs reached 56%, while smart speakers/displays reached 53%.