B&O PLAY Unveils Beoplay E8 True Wireless Earbuds using NFMI Technology

August 31 2017, 03:10
B&O PLAY has expanded its earphone portfolio, with the launch of the brand’s first truly wireless earphones, Beoplay E8. The new Bang & Olufsen Beoplay E8 true wireless earbuds exude simplicity and style, using premium materials that remain at the heart of the brand's heritage. The development focuses on sound quality and a seamless listening experience on the move, leveraging Near Field Magnetic Induction (NFMI) and Bluetooth 4.2.

“Beoplay E8 is the perfect companion for everyone, who don’t want to trade in sound and design for true wireless freedom. It is designed to sit beautifully in your ear as a discreet and stylish technology statement and comes with a sound that is full-bodied and precise in its soundstage”, says CEO of B&O PLAY John Mollanger.

The splash and dust resistant Beoplay E8 is designed for an effortless listening experience on the move. Users simply take the earphones out of the premium leather charging case, tap on the aluminum encircled touch interface and they are set up to listen to music, switch between tracks, take calls, and activate Transparency Mode and voice commands. With everything controlled by the intuitive touch interface on the earphones, the Beoplay E8 earbuds have been designed so that users don’t have to take their smartphone out of the pocket.

Beoplay E8 delivers up to four hours of music on one charge, while the pocket-friendly charging case provides for two additional charges on the move. The sleek case sports a braided fabric strap adding another layer of tactility and making it easier to find. As Beoplay E8 has small magnets built into each earphone, clicking them into the charging case will automatically power down the earphones and start to charge them, so they are ready for the next use.

"Beoplay E8 comes tuned by acclaimed Bang & Olufsen sound engineers for a rich, full-bodied and precise soundstage that will leave your ears wanting more. Each earpiece has a 5.7mm dynamic speaker, a small electromagnetic transducer, NFMI technology and a Bluetooth 4.2 chip with Digital Sound Processing that allows for dynamic sound tuning and sound without interruption. Focusing primarily on sound and design was basically what allowed for the best-in-class sound that comes with Beoplay E8," says Global Product Manager Libor Matus.

“When designing earphones, you want to strike the perfect balance between size, ergonomics and sound quality. The more features you include in an earphone, the less space you have for components that are crucial for the reproduction of sound. With iteration after iteration, we continuously molded the space in Beoplay E8 to integrate components that deliver the best sound quality. Combined Digital Sound Processing capabilities with more than 90 years of experience in sound tuning, and you a get a soundstage that is superior in the true wireless category”.

Beoplay E8 comes with an audio-transparency feature called Transparency Mode, which lets users decide just how much real-world sound they want to hear. The solution delivers three levels of audio pass-through controlled by the Beoplay App. The Transparency Mode is activated by tapping once on the left earpiece. Transparency Mode allows users to remain connected to colleagues in the office space while listening to music or to be attentive to their surroundings when walking in traffic. 

Beoplay E8 comes tuned by acclaimed Bang & Olufsen sound engineers to provide the best in class sound profile that prevents listening fatigue. Users are able to personalize the experience fine tuning the sound response using the Beoplay App for Android, iPhone and Apple Watch. Users can adjust the tonality and sound staging themselves with the intuitive B&O PLAY ToneTouch. The interface lets users feel their way through different sound settings and finding the one that best suits the situation. Once adjusted, Beoplay E8 stores the setting on the product itself until they adjust it again.

As part of the ToneTouch feature, Bang & Olufsen sound engineers have created a variety of sound profiles specifically for Beoplay E8 to match the sound to different types of activities such as working out, commuting, or listening to podcasts. These are available as presets for Beoplay E8.
Connected to Beoplay E8, the Beoplay App also makes it easy to monitor the battery status of the earphones on the user's smartphone. Users can also control the music, and they can personalize the earphones by giving them a specific color and name in the app. By connecting Beoplay E8 to the Beoplay App, users also receive software updates over the air.

The Beoplay E8 earbuds were designed by Jakob Wagner, one of Scandinavia’s foremost designers known for his characteristic landscape of form driven by a quest to strike the right balance between opposing elements such as masculine/feminine, static/dynamic or symmetrical/asymmetrical. His design approach is characterized by a keen focus on details, a high degree of curiosity and a strong grasp of user experiences. Jacob Wagner has also designed the Beoplay H2, H3, E4, H5, H6, H7, H8, A6 and H9 headphones and earphones in collaboration with B&O PLAY.

Beoplay E8 will be available from October 12, 2017, and comes complete with a premium leather charging case, five ear tips and charging cable in Black and Charcoal Sand and retails for EUR 299. Separate Beoplay E8 left and right earphones retail for EUR 129 per piece, and a charging case is available for EUR 99.
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