Audio Media Research Acquires ReValver Guitar Amplifier Modeling from Peavey

December 19 2019, 04:05
Audio Media Research (AMR), the company originally founded by Hartley Peavey as a research and development branch of Peavey Electronics, announced the acquisition of the ReValver guitar amplifier modeling software line from Peavey Electronics. AMR  is now a stand-alone entity focused on audio software and digital signal processing for the music creation market, specializing in sound emulation with tube, circuit and component level modeling.

Starting in December 2019, AMR intends to launch the ReValver line with an updated version of the flagship ReValver product, as well as new additions to the ReValver line that the company says, "will once again bring entirely new innovations to the guitar amp modeling software market."

“We at AMR are thrilled to get the opportunity to continue and further the legacy of the ReValver amp modeling line,” says Scott Mire, COO of Audio Media Research. “Time and time again, ReValver has raised the bar for what is possible in guitar amp modeling software and AMR intends to continue this tradition. The innovations that will be introduced in the new ReValver line will give guitarists an unprecedented array of sonic tools at their fingertips.”

ReValver software products include models of guitar amplifiers, stompboxes and effects at the component level, resulting in unmatched realism, dynamics and tone. ReValver’s RIR 2 Cabinet Modeling takes convolution cabinet modeling to another level while Audio Cloning Technology (ACT) allows instrument modeling on the input and tone matching on the output. ReValver can also create and load amp clones using the company's ACT Combo module, making ReValver virtually unlimited. ReValver can be expanded even further by hosting 3rd party VST/AU plugins within the software and even used live on stage with full MIDI control.

With the release of ReValver 4, AMR raised the modeling possibilities further by introducing Audio Cloning Technology, a proprietary approach to tone shaping and audio-chain emulation. The ACT technology analyzes, clones and reproduces a source sound with accuracy, creating exact emulations of the sound of instruments, speaker cabinets, amps and even recorded tracks and mixes.

ReValver is available as a stand alone program for Windows and macOS or as an AAX, VST or AU plug in.
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