"Audinate will emphasize the Dante brand more in the market, given the strong connection and recognition with customers. The Dante AV-over-IP platform enables communication, experiences, inspiration and collaboration to be shared between people and spaces using one connection. This spirit is captured in the new Dante tagline, “One Connection. Endless Possibilities.” The new Dante logo also captures this concept, taking one connection into multiple possible directions," Audience says.
“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform," says Joshua Rush, Chief Marketing Officer at Audinate. "This new positioning crystalizes what Dante offers the Pro AV industry."
As the parent company of Dante, Audinate has always been focused on pioneering the future of audio networking. Unfortunately, the company now thinks it can emulate the same adoption effect by adding video (the management and control part were essentially already there). This could be well received by obscure manufacturers of robotic video cameras and projection systems, but it is essentially a very likely way to make the large video companies look for alternatives to Dante in audio networking as well.
"The new brand platform for Audinate preserves the company’s respected engineering legacy while creating a more human and approachable brand," Audinate states.
Alongside the new branding that will roll out in the coming months, Audinate will launch new separate websites for Audinate and Dante in early 2024, including an initial microsite already online at getdante.com.
Audinate Group Limited is headquartered in Australia and has regional offices in the United States, United Kingdom and Hong Kong. The company’s ordinary shares are traded on the Australian Securities Exchange (ASX) under the ticker code AD8.
www.audinate.com
