AtlasIED Bolsters Loudspeaker Business with Addition of Three Industry Veterans

September 8 2022, 00:35
AtlasIED has strengthened its expertise in commercial audio with three additions to the company, including Graham Hendry, VP of Loudspeaker Strategy; Mike Ulrich, VP of Specialty Acoustic Projects, and Riccardo Balistreri, Director of Acoustical Engineering. The new hires are part of a strategic initiative that will focus on product development, strategy, design, and positioning of new products for the premium loudspeaker marketplace across a variety of industries including hospitality, specialty commercial, corporate, and entertainment. 
 

"AtlasIED has significantly invested in talented people, infrastructure, and machinery over the past five years," says John Ivey, CEO at AtlasIED. "We’ve created a foundation for innovation, and Graham, Riccardo, and Mike are joining us to help propel that innovative culture forward and translate it into solutions and platforms that benefit our industry, clients, and end users. Audio is in our blood. It’s how our family business began and will forever be our passion."

Graham Hendry joins AtlasIED in the newly created position as Vice President of Loudspeaker Strategy. With more than 25 years in premium audio in engineering, business development, and leadership, Hendry will lead all facets of the company’s loudspeaker business strategy. Most recently, he was VP of Strategic Development at Renkus-Heinz. During his career, Hendry served in multiple leadership positions and has extensive experience building teams and defining, developing and implementing product and brand strategy for a comprehensive range of products.  

In another newly created position of VP of Specialty Acoustic Projects, Mike Ulrich will lead engineering and design for specialty acoustical projects. Transitioning from Meyer Sound and previously with Fender, Ulrich carries over 20 years managing research and development operations and leading consumer electronics and professional audio product design.

Finally, Ricardo Balistreri, which was previously with Klipsch, joins AtlasIED as Director of Acoustical Engineering with more than 20 years of specialization in loudspeaker product design engineering. Balistreri will direct acoustical engineering efforts for the AtlasIED loudspeaker business and has deep experience in loudspeaker product development, electronics, and electromagnetics, and has managed engineering and quality assurance programs at various stops in his career.  

"These gentlemen are highly regarded in the industry, and each brings excellent leadership, product and business development experience and strategic vision to AtlasIED," says Matt Czyzewski, Executive Vice President at AtlasIED. "I am excited for the opportunity to work closely with all of them to advance the loudspeaker sector of our business."  Matt Czyzewski, also transitioned from Renkus-Heinz in September 2020 and was with Biamp Systems for over 22 years.

AtlasIED - a combination of two former commercial audio companies, Atlas Sound and Innovative Electronic Designs - has been a recognized name in the pro-audio industry for over 85 years, developing audio solutions for a wide variety of commercial environments, particularly voice evacuation, mass communication, and high intelligibility announcements. A family owned company employing the hundreds of "partners" in facilities in Illinois, Wisconsin, Arizona, Kentucky, Texas, Utah, Indiana, and around the world, AtlasIED has been known as the leader in mass notification systems in airports, corporations, and government institutions. 

With over 2000 products in its portfolio, AtlasIED currently offers a complete range of IP-based visual and audio communications, distributed audio, background music, paging, and sound masking solutions to commercial projects of every size and scope, including those which are mission-critical. 
www.atlasied.com
 
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