AtlasIED Bolsters Loudspeaker Business with Addition of Three Industry Veterans

AtlasIED has strengthened its expertise in commercial audio with three additions to the company, including Graham Hendry, VP of Loudspeaker Strategy; Mike Ulrich, VP of Specialty Acoustic Projects, and Riccardo Balistreri, Director of Acoustical Engineering. The new hires are part of a strategic initiative that will focus on product development, strategy, design, and positioning of new products for the premium loudspeaker marketplace across a variety of industries including hospitality, specialty commercial, corporate, and entertainment.