The session with these two well-established design houses will allow further insight into cross functional design operations, and will explore less-known approaches to solving product development challenges. The two companies, are uniquely able to feel the pulse of the industry, by being located in two of the most vibrant hubs for the consumer electronics and technology sectors. One company is located right at the heart of Silicon Valley and the vibrant San Francisco technology community. The other is based in Hong Kong and directly positioned at the heart of Asian trade and manufacturing activity.
Nonfiction Design is a full-service design studio with a passion for creating sophisticated products that have never been attempted before, and improve the human experience through industrial design, user experience, brand, and packaging. Deep Blue Design offers expertise design services in Southeast Asia, delivering design solutions that leverage the team's extensive experience, easy access and communication with suppliers and factories in Mainland China.
As discussed in previous sessions focusing on the role of design houses, these companies can be critical to ensure that a concept turns into a robust project, ready for production. But more frequently these days, both large companies and startups are looking for innovative ways to enter a product category, or even invent a completely new one. Both Nonfiction and Deep Blue design have done just that a few times, and have helped support completely new concepts in audio product design.
The event will feature presentations from Phnam Bagley (Designer, Board Advisor, and Partner, Nonfiction Design), and David Waterman (Founder and Senior Design Director, Deep Blue Design), with time for a conversation with the two APEI Supply Chain and Sourcing pillar chairs and open questions from attendees. In each respective presentation, the two invited companies will detail how a cross functional design team is able to add value to the whole audio product development process.
Phnam Bagley has over 15 years experience designing hardware in Audio, Wearables, Biotech & Healthcare, Luxury Goods, Transportation, Sports and Aerospace. She has designed and led teams at varied design consultancies, over 4 continents, and companies ranging from Fortune 500’s to startups. Phnam is also the CEO and Design Director for a brand of luxury goods made in USA, and she teaches industrial design at California College of the Arts and mentors at Founder Institute.
Professor David Waterman is a multi-award winning Industrial Designer and entrepreneur that graduated from the Royal College of Art in London. In 1995, he founded Deep Blue Design, servicing clients with globally recognized brands as well as mid range and startups. David lectures all over the world, and is on the advisory board to The Hong Kong Polytechnic (Hong Kong) and Savannah College of Art and Design SCAD (USA). He is currently a visiting professor at THEi in Hong Kong and on the Advisory Board for Loughborough University in the UK. He currently divides his time between Hong Kong and the UK.
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APEI Supply Chain & Sourcing Webinar
Cross Functional Design Experience Adding Value to Audio Product Development
Wednesday, June 23, 2021 - 9:00 AM Pacific (12:00 PM Eastern)
Registration available here:
https://audioproducteducationinstitute.org/cross-functional-design-experience-adding-value-to-audio-product-development/
