Positive Grid announces BIAS Desktop Amp Designer and Modeler Plug-in

July 6 2014, 14:21
Positive Grid announced the release of BIAS Desktop, a guitar-amp designer and modeler plug-in for both Mac OS X and Windows, available in VST, Audio Units, RTAS and AAX formats. The funny thing is, BIAS already exists as an app for iOS devices and, much like BIAS Desktop, features an extremely realistic modeler engine.
The BIAS Desktop version adds Amp Matching capabilities – analyzing any live or recorded guitar tone and exactly recreating it within BIAS. The desktop version will also be able to use BIAS Expansion Packs, while users will be able to share presets using the ToneCloud sharing platform. It’s a really fun application in either platform.

Positive Grid is based in California, with satellite operations in Germany, Italy and Taiwan. Since 2008, the company has designed and developed core technologies for highly creative mobile music experiences. Positive Grid’s best-known product range is the JamUp multi-effects guitar app and interface for iOS devices. Recently, the company made headlines with the successful launch of BIAS and Final Touch Mastering System apps for iPad, proving the power and popularity of Apple’s new mobile 64-bit devices.

In fact, with hardware as well integrated and powerfull such as the new iPad Air or iPhone 5S, there are no limits to what software houses can do for mobile platforms, which on the other hand are much more attractive and accessible to the users. On the other hand, when the time comes to work on some serious studio production, Positive Grid knows the users would like to use the same tools and technology on a desktop environment, maintaining interoperability with the mobile apps. That’s why they designed BIAS Desktop for Mac OS X and Windows.
BIAS is an amp designer, modeler and processor that includes 36 of the most sought-after vintage and modern amps in rock ‘n’ roll history as a starting point for user customization. Users can modify these amps and virtually build their custom amps by swapping out the tubes, preamp, transformer, tone stacks, cab and mic to create their own distinctive signature sound. Users can also upload their amp creations to ToneCloud, BIAS’ own amp-sharing platform, to share their custom presets with other users.

Amp Matching allows musicians to instantly replicate any real amp tone in the world, right in their Mac or PC. BIAS Desktop analyses the input signal from a miked amp or pre-recorded guitar track, and invisibly inserts additional processing into the signal path to make the current amp precisely match the tone of the inputted guitar signal – a world first for a DAW plug-in. Once the tone is captured and replicated, the user can save it as a custom preset and share it with other musicians on ToneCloud.
ToneCloud is a proprietary social-networking platform that allows musicians to create, share and download over 10,000 custom BIAS amps, including those created and uploaded by signature recording artists. With BIAS Desktop, guitarists can share every possible amp tone, including those created using the new BIAS Expansion Packs and Matched Amps.
In addition to BIAS Standard control modules, BIAS Desktop includes three new dedicated preamp and power amp modules optimized for various playing styles and tone: Glassy, Crunch, and Insane. Inside these new BIAS Expansion Pack modules, the controls for each preamp, power amp, cabinet and EQ module are tailored specifically to these three fresh styles, providing users with even more precise amp customization.
BIAS Desktop is planned for a Q3 launch. Positive Grid currently invites experienced and talented individuals to join them in shaping this project and give early feedback prior to the product’s release.
To sign up, visit http://www.positivegrid.com/bias-desktop
Watch the videos:
BIAS Desktop Amp Matching - Randall Ch1
BIAS Desktop Amp Matching - Randall Ch2
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