Harman International Industries announced it has acquired St-Louis-based Yurbuds LLC, the U.S. market leader in sports headphones. Terms of the transaction were not disclosed.
Founded in 2008, Yurbuds develops in-the-ear and behind-the-ear headphones that are ergonomically and functionally designed specifically for athletes. Yurbuds headphones are available in 19,000 points of sale, including big box general merchandise retailers, sporting goods retailers and more than 750 active lifestyle specialty retailers.
With approximately 40 employees, Yurbuds has an extensive intellectual property portfolio, including more than 60 patents and 70 trademarks for design and technology, encompassing headphones, wearables and more.
“The talented – and athletic – management team at Yurbuds has helped drive the acceleration of the fast-growing niche of sports headphones and wearables, with best in class design and a rich pipeline of future innovations to enhance the athlete experience,” said Dinesh C. Paliwal, Harman Chairman, President and CEO. “We see exciting opportunities to leverage the technologies, brands and distribution systems from our organizations to develop the next generation of headphones designed specifically for athletes.”
Yurbuds was founded in 2008 by Seth Burgett, an active Ironman triathlete, and Richard Daniels, a 25-time marathoner and Ironman triathlete. Burgett developed the award winning idea for Yurbuds while training for his first Ironman triathlon. An avid cyclist and triathlete, Burgett found that his earphones were painful and fell out of his ears during training. Consumer research from Yurbuds showed that more than 70 percent of consumers won’t work out without music but nearly 90 percent say their headphones hurt or fall. Burgett and Daniels developed a solution thru ergonomics that have paved the way for Yurbuds to become the leading sport earphone in the US.
“When it comes to providing a premium audio experience, there’s no better name in the industry than Harman, and we are incredibly excited to join forces to enhance the Yurbuds product line, expand our scale and grow the brand around the world,” said Seth Burgett, CEO and President of Yurbuds.
www.harman.com | http://yurbuds.com
- on Industry News
Harman International acquires manufacturer of fitness headphones Yurbuds
June 18 2014, 18:06
Harman International Industries has acquired Yurbuds, a manufacturer of fitness headphones. Yurbuds will join Harman’s lifestyle division, helping the company to gain foot on the fast-growing niche of sports headphones and wearables, and develop the next generation of headphones designed specifically for athletes.