The US Food & Drug Administration (FDA) regulation enabling access to Over-the-Counter Hearing Aids is something that hearing aid companies have been preparing and confirms the possibility to bring hearing support to millions in the US who have mild or moderate hearing loss but no hearing aid. The Jabra Enhance Plus is a miniaturized true wireless earbud that delivers a 3-in-1 experience of hearing enhancement, music and calls, and was designed already considering competing in the OTC hearing aid category. The registration of the first GN product to the OTC category will allow consumers to buy the product online and in retail stores, including Best Buy, expanding current availability within ReSound and Beltone hearing care clinics.
"Today, millions of people in the US with hearing loss benefit from the advice and care of a hearing care professional. However, there are still 50 million more who find themselves noticing some degree of hearing loss, perhaps occasionally and typically in noisy situations, who have not yet sought or found a solution that helps them with their particular hearing challenges. GN wants to help these people by developing new types of hearing solutions tailored to their lifestyles and compliant with the new OTC regulation," the company states.
The Jabra Enhance Plus earbuds were engineered specifically for this audience. In a new miniaturized true wireless form factor design, around half the size of Jabra’s smallest true wireless earbuds, it includes the calls, music functionality, and experience that users expect from true wireless earbuds. The design also offers the ability to provide hearing help for users in a miniaturized, discreet, stylish and comfortable design. Their extremely small size helps them visually blend in during conversations. The built-in processing power allows the earbuds to be individualized to a user hearing profile via smartphone through the Jabra Enhance app. The seamless set-up experience can be completed in minutes by the user, and they will have access to convenient and simple controls to adjust volume and focus mode for any environment they find themselves in.
The Jabra Enhance Plus solution has been selling through GN’s network of ReSound independents and Beltone partners and has succeeded in opening hearing health care to a new audience. According to GN, on average, Jabra Enhance Plus users are 18 years younger than users of GN’s prescription hearing aid range.
"While the intention is for Jabra Enhance Plus to be bought as easily as a pair of headphones in Best Buy or online, for those looking for more support for a purchase or after having acquired their Jabra Enhance Plus set, the nationwide network of Certified Jabra Enhance Centers (supplied by GN’s select Hearing Care Professional partners) is available to offer consultation and advice to Jabra Enhance Plus users," the company states.
www.jabra.com/enhance-plus | www.jabra.com
