First unveiled in Europe at Musikmesse by Ashdown, the famous headphones with the bright VU meters on the earcups launched globally in January 2017 at CES. The synergy between musical instrument brands and consumer electronics was always a powerful formula to generate great lifestyle marketing strategies (see Marshall). The Meters range of headphones by Ashdown Engineering, combine the legacy of design and engineering of the bass amplifier brand in a unique range of consumer audio products.
Since then Meters Music has certainly succeeded in creating some unique audio products, including the first true wireless earbuds in the world with associated wireless speakers, introduced at CES 2022. The Ashdown Meters Linx expanded to the desktop space with a clever Qualcomm-based implementation of an optional pair of miniature wireless speakers, connected to the earbuds charging case via aptX - easily the coolest design among all products unveiled at CES 2022.
But the now rebranded Meter Music brand is essentially recognized by a patented and fully integrated VU meter, which have no practical use, but add an unmistakably striking aesthetic that was what initially attracted ERA Music Brands to Meters Music. As alluded to by the company's CEO, President and investor Evan Rubinson, “We are excited to build on the amazing concept and fantastic sound that Meters Music has grown to become synonymous with, all the while adding a global marketing push to propel this exclusive brand into a new era of music. Acting as stewards of the Meters Music brand and the decades of UK-based sound engineering that has gone into each and every pair of its headphones, we look forward to honoring its legacy of studio-quality sound going forward."
www.eramusicbrands.com
www.metersmusic.com
