ERA Music Announces Acquisition of Meters Music Audio Brand

A new musical instruments and musical accessories conglomerate called ERA Music Brands announced the acquisition of Meters Music — a brand affiliated with owners of Ashdown Engineering, marketed by the famous British bass and guitar amplifier company. ERA Music Brands, headquartered in Tampa, Florida, says it will expand Meters Music with lifestyle headphone and wireless audio products, capitalizing on the original aspect of the cool VU meters.

Easily claiming the coolest design among all products unveiled in advance for CES 2022, particularly in the crowded TWS earbuds product segment, the latest Ashdown Meters Linx by Ashdown Engineering expand to the desktop space with a clever Qualcomm-based implementation. Yes, the Ashdown Meters Linx are Qualcomm-powered true wireless earbuds which stand-out because of the cool VU meter on the charging case, but also because of the optional pair of miniature wireless speakers for desktop enjoyment.

The synergy between musical instrument brands and consumer electronics is able to generate extremely powerful lifestyle marketing strategies. The Meters range of headphones by Ashdown Engineering, combines the legacy of design and engineering of the bass amplifier brand in a unique range of consumer audio products, launched originally at CES 2017, in Las Vegas. Following the introduction of new updated models, the Meters headphone range is now being launched in the US market.