Analog Devices Presents New-Generation ADAU1797 Low Power Audio Processor at CES 2024

Analog Devices is now sampling its latest audio processor and low power ANC codec, the ADAU1797. This high-performance device with integrated HiFi 3z and FastDSP cores is able to efficiently support front-end audio processing with beamforming and noise reduction, as well as neural network-assisted speech recognition (ASR) processing. An ideal, low latency, low power, three times more powerful processor for true wireless stereo (TWS) ANC earbuds and headphones.

The race to lead the true wireless earbud market category is heating up, with the major brands introducing updated specifications and focusing on key selling points. The whole market recognizes that Apple has a clear lead due to its tight hardware integration and dedicated wireless chip, already in its second-generation. Now Sony enters the market with the new and improved WF-1000XM3 model - $229.99 - featuring also its own HD Noise-Canceling Processor QN1e processor, new Bluetooth chip and optimized antenna design.

Consumer appetite for premium headphones continues to grow, with global revenues rising five times faster than shipments in Q1 2019, according to the latest market tracker report from Futuresource Consulting. As the CE Team at Futuresource highlights in its latest update of the Worldwide Headphone Market Report, headphone market revenues have reached $5.9 billion. True wireless maintained its ascendance, outperforming all other form factors with growth of 223% in units and 188% in value.

True wireless headphones sales have enjoyed extraordinary growth in the past year. After a very successful Q4 2018, which saw shipments reach a total equal to the previous three quarters combined, Q1 2019 witnessed year-on-year growth of 223% in units and 188% in revenue. Consumers appear to enjoy the freedom that truly wireless products bring. Although, the continued domination by AirPods does still mean that the market remains a largely Apple phenomenon.

Market research firm Futuresource Consulting released its latest Headphone Market Insights Report which highlights how consumer demand for 'true wireless' headphones was up 182% in Q4 2018. The global headphones market continued its meteoric rise in Q4 2018, with revenue growth outpacing unit shipments by a substantial margin. The firm’s latest headphones tracking quarterly report reveals worldwide Q4 headphones shipments grew by 5.5% in units and 54% in revenues year-on-year.

In its latest Global Headphone Report update, market research firm Futuresource Consulting continues to see solid growth in the headphones market, both in units sold and revenue. According to the latest quarterly tracking report from Futuresource, the global headphones market enjoyed an upsurge in revenues in Q3 this year, growing by 26% year-on-year. It seems noise-cancelling and true wireless headphones are exciting consumers.