All items tagged with marketing (20)

New Digital Behaviors: A New Calendar for the Audio Industry

August 21, 2020 by Joao Martins

New Digital Behaviors: A New Calendar for the Audio Industry

With the ongoing Coronavirus pandemic effects, in the same way as many retailers' business and entire distribution models have been disrupted, consumer behavior changes are also affecting the manufacturers' calendars in general. The industry is no longer depending on massive industry events that in the past have determined important product launch and promotion cycles.

CTA Confirms CES 2021 Will Be A Digital-Only Virtual Experience

July 29, 2020 by Joao Martins

CTA Confirms CES 2021 Will Be A Digital-Only Virtual Experience

To much concern all across the global technology industries, the Consumer Technology Association (CTA) announced CES 2021 – January 6-9, 2021 – will be an all-digital experience. Meaning, there will be no CES 2021. There will just be more webinars and online "things," which no show promoter has found out until now what they are, who they are for, and how much are they worth. Certainly not for a strong B2B show like CES. Anyway, given the global pandemic situation, it was all predictable.

COVID-19 and Trade Shows: Don't Panic Until Instructed

March 5, 2020 by Joao Martins

COVID-19 and Trade Shows: Don't Panic Until Instructed

While waiting for the end of the COVID-19 outbreak, follow the relevant authorities' reports and wait. Use the available time to reorganize, focus on product development and other essential bench and back office activities, and get ready for a full-force return at a later date. In short, keep doing your job. Yes, we're all staying put for a while. But let's use the time to work and make sure we can go back to the next trade show and we can all hug and greet one another without fear.

Audio Marketing Refresh: The Humble But Mighty Press Release

August 8, 2019 by Joao Martins

Audio Marketing Refresh: The Humble But Mighty Press Release

There's so much an audio brand can do in terms of effective promotion (that all important "P" in the marketing mix). And it all starts with the humble but mighty press release. It is amazing how so many "grown-up" people in the audio industry - including many consumer audio, and almost all high-end audio and hi-fi companies - completely ignore what a press release is about, what it is used for, or simply disregard the fact that when they actually "release" a new product, they need to tell the press, which will help tell the world about it.

Yes, But Only in German... Thoughts on Attending Trade Shows

April 18, 2019 by Joao Martins

Yes, But Only in German... Thoughts on Attending Trade Shows

I learned to attend trade shows in the era when it was crucial to bring back a large bag weighing 80 pounds filled with catalogs, price lists, and product manuals. In fact, I quickly learned to look at the global trade show calendar and sometimes attended regional trade shows just to find new products ahead of the major international events and establish an early relationship with a new company. Those local shows were mainly targeted at meeting final clients and end users for the region, but they were an effective way to meet key people with more time available, and learn how they defined their sales pitch in their own - sometimes more mature - markets.

Audio Collaborative 2018: Live Sound, Pro Audio, Artists, and the Audio Industry

December 13, 2018 by Joao Martins

Audio Collaborative 2018: Live Sound, Pro Audio, Artists, and the Audio Industry

For the fifth consecutive year, market research firm Futuresource Consulting promoted its Audio Collaborative conference, a highly successful event dedicated to the latest audio trends. This year, Audio Collaborative 2018 was an all-day event, held in London, UK, on November 8, 2018. In this article I look at another two of the sessions, the panels discussing live and touring trends, and how the pro audio industry can leverage opportunities in the consumer space; and try to summarize some key content, and maybe add some context and perspective.

JBL Announces new Wireless Everest 2.0 Headphones and new Everest Elite 750NC Flasghip Model

June 16, 2017 by audioXpress Staff

JBL Announces new Wireless Everest 2.0 Headphones and new Everest Elite 750NC Flasghip Model

Harman International, now a wholly-owned subsidiary of Samsung Electronics, announced the second generation JBL Everest series, a line of four wireless, state-of-the-art in-ear, on-ear and around-ear Bluetooth headphones. According to Harman, the new line features a freshly updated comfort-driven smart design, with the flagship model Elite 750NC combining Adaptive Noise-Cancelling and the freedom of wireless connectivity in a supposedly programable platform.

Koss Launches Porta Pro Limited Edition in Two New Colorways

November 22, 2016 by audioXpress Staff

Koss Launches Porta Pro Limited Edition in Two New Colorways

Koss Corporation, the U.S. based high-fidelity Stereophone manufacturer and inventor of the world’s first SP3 Stereophone in 1958, announced the release of its Porta Pro Limited Edition headphones in two colorways, which were both chosen by Koss fans worldwide. Two Porta Pro Limited Edition designs are now available exclusively on the company’s website. The new Koss models maintain the essential of the popular over-ear design, with some additional features.

Audioengine Appoints David Solomon as VP of Global Sales and Marketing

July 24, 2015 by audioXpress Staff

Audioengine Appoints David Solomon as VP of Global Sales and Marketing

Audioengine announced that audio pioneer David Solomon has joined the Audioengine team and will assume the role of Vice President of Global Sales and Marketing. David Solomon joins Audioengine with many years of diversified experience in consumer electronics.

Acustica Beyma appoints Mehmed Murtic as Corporate & Business Developement Executive

January 15, 2015 by audioXpress Staff

Acustica Beyma appoints Mehmed Murtic as Corporate & Business Developement Executive

Acustica Beyma announced the appointment of Mehmed Murtic as Corporate & Business Developement Executive. With this appointment the Spanish loudspeaker manufacturer strengthens its key account management at global level.

«
1
2
»