COVID-19 and Trade Shows: Don't Panic Until Instructed
While waiting for the end of the COVID-19 outbreak, follow the relevant authorities' reports and wait. Use the available time to reorganize, focus on product development and other essential bench and back office activities, and get ready for a full-force return at a later date. In short, keep doing your job. Yes, we're all staying put for a while. But let's use the time to work and make sure we can go back to the next trade show and we can all hug and greet one another without fear.