All items tagged with marketing (22)

Harman Signs Strategic Partnership with Aqipa Group to Distribute and Market AKG Consumer Headphones in Europe

July 30, 2024 by Joao Martins

Harman Signs Strategic Partnership with Aqipa Group to Distribute and Market AKG Consumer Headphones in Europe

Harman International, an independent subsidiary of Samsung Electronics, announced a strategic distribution and marketing partnership with Aqipa for its AKG consumer headphones in Europe. The partnership with the consumer products logistics and marketing experts at Aqipa reflects Harman's plans to restore AKG's market position in headphones, with new products scheduled to be presented at IFA 2024.

Meyer Sound Welcomes Mark Mayfield as Director of Cinema Sound Marketing

May 28, 2024 by audioXpress Staff

Meyer Sound Welcomes Mark Mayfield as Director of Cinema Sound Marketing

Meyer Sound confirmed the appointment of Mark Mayfield as its new Director of Cinema Marketing. In this newly created role, Mayfield will drive Meyer Sound’s strategic expansion in the cinema market, reaffirming the company’s position at the forefront of professional cinema audio solutions. Mayfield holds an MBA in marketing and is an AIPMM-certified product manager. He is currently Vice President of the International Cinema Technology Association, co-chair of its Education and Training Committee, and program chair of the annual ICTA Los Angeles Seminar.

Røde Releases Limited-Edition Range of White Products

October 30, 2023 by Joao Martins

Røde Releases Limited-Edition Range of White Products

Røde has launched a limited-edition range of white products featuring its recent RødeCaster Duo podcast console, the best-selling PodMic microphone, PSA1+ studio arm, and NTH-100 headphones, in bundles and individual products. The exclusive White Collection, which also includes the popular RødeCaster Pro II mixer and interface, marks the first time these products have been released in custom colors, giving creators the opportunity to brighten up their setup.

Audio-Technica U.S. Promotes Kurt Van Scoy to Vice-President and Officer, Products, Business Alliances

July 21, 2023 by audioXpress Staff

Audio-Technica U.S. Promotes Kurt Van Scoy to Vice-President and Officer, Products, Business Alliances

Audio-Technica announced that Kurt Van Scoy has been promoted to Audio-Technica U.S. Vice-President and Officer, Products, Business Alliances and Marketing. The announcement was made by Manabu Aoki, Audio-Technica U.S. CEO and President, to whom Van Scoy will report directly in his new role. Van Scoy joined Audio-Technica U.S. in 1987, and has worked in roles spanning several of the company's departments including Engineering, Production, Quality, and Product Management. He also worked at A-T's corporate headquarters in Japan.

Dirac Appoints Emelie Gessner Gozzi as Chief Marketing Officer

February 17, 2023 by audioXpress Staff

Dirac Appoints Emelie Gessner Gozzi as Chief Marketing Officer

Swedish digital audio pioneer Dirac announced the expansion of its senior leadership team with the appointment of Emelie Gessner Gozzi as Chief Marketing Officer (CMO). Reporting directly to CEO Peter Friedrichsen, Gessner Gozzi will lead a growing internal and external marketing team in the development and implementation of a brand strategy to align the marketing and communications programs across the company’s core markets – automotive, home theater, headphones, mobile and streaming.

MISCO names Cobi Stein as VP of Marketing

January 18, 2023 by audioXpress Staff

MISCO names Cobi Stein as VP of Marketing

Loudspeaker manufacturer MISCO hired industry veteran Cobi Stein as Vice President of Marketing for its branded and custom OEM divisions, including their Oaktron, Bold North Audio, Red Line, and ToneSpeak brands. Stein served as Director of Marketing and Artist Relations for Eminence Speaker for nine years, and also served to manage sales and distribution during his tenure.

Bowers & Wilkins and McLaren Automotive Celebrate Partnership with Special Edition Headphones

December 8, 2022 by Joao Martins

Bowers & Wilkins and McLaren Automotive Celebrate Partnership with Special Edition Headphones

Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren’s supercars and hypercars. To celebrate the launch of the new high-performance hybrid McLaren Artura supercar, Bowers & Wilkins launched a McLaren Edition of its newest Px8 flagship wireless ANC headphones. Another great example of brand association, in this case for two legendary British companies.

McIntosh Launches Official Capsule Collection Celebrating Grateful Dead's Iconic "Wall of Sound"

November 29, 2022 by audioXpress Staff

McIntosh Launches Official Capsule Collection Celebrating Grateful Dead's Iconic "Wall of Sound"

Famous audio companies and audio brands should explore more simple marketing tools such as merchandising and collectors items (not NFTs!), to better connect with their users. McIntosh is a great example of emotional connection to the brand, and the NY-based company just announced the brand's collaboration with the Grateful Dead on a new, special-edition collection celebrating the iconic "Wall of Sound". The collection includes a T-shirt and Sweatshirt, featuring the famous Richard Pechner "Wall of Sound" photo.

Former HDMI Executive Team Joins WiSA Standard Promotion Effort

September 15, 2021 by audioXpress Staff

Former HDMI Executive Team Joins WiSA Standard Promotion Effort

Summit Wireless Technologies, a leading provider of immersive, wireless sound technology for intelligent devices and next-generation home entertainment systems, hired three industry veterans to increase the proliferation of the WiSA standard. The team, comprised of Eric Almgren, Steve Venuti, and Roger Isaac, will focus on strategies to expand the market applications and to increase the global use of WiSA's high-definition wireless audio technology and promote wireless audio interoperability.

Audio-Technica Releases Limited-Edition ATH-M50x Headphones in Lantern Glow Metallic Orange

September 3, 2021 by Joao Martins

Audio-Technica Releases Limited-Edition ATH-M50x Headphones in Lantern Glow Metallic Orange

Audio-Technica confirmed that is now selling the new ATH-M50xMO Professional Monitor Headphones, a limited-edition "Lantern Glow" version of the popular ATH-M50x featuring a metallic orange finish with black and silver accents. This model is the result of a global crowdsourcing campaign, where participants voted on their favorite color to be chosen for a new ATH-M50x model. Or maybe it was just the competition voting for fun...

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