All items tagged with market trends (69)

Focal Bathys MG Headphones: Testing Wireless Luxury

March 26, 2025 by Joao Martins

Focal Bathys MG Headphones: Testing Wireless Luxury

In October 2022, Focal made its entry into the competitive wireless headphones segment with its first “Bluetooth hi-fi” Active Noise Cancellation (ANC) design, named Bathys. Short after, it relaunched the design with new finishes and added support for Mimi personalization. More importantly, Focal understood that it needed to sell it as a “luxury” product considering the asking price of US $799 USD. It didn’t work very well. Now, Focal is introducing the Bathys MG, doubling down on the strategy, with an updated model priced at $1,299 USD.

Kickstarter Announces Exciting New Tools for Creators and Backers

February 11, 2025 by Cristina Costa

Kickstarter Announces Exciting New Tools for Creators and Backers

Crowdfunding continues to be a vital strategy for startups and even established businesses to fund and launch products, assessing its market potential and value perception. Among those platforms, Kickstarter is a leading service that has even generated an ecosystem of supporting partners. Now, Kickstarter announced its most ambitious expansion, introducing features that will simplify crowdfunding for creators but also elevate the experience for backers.

Managing Expectations: The Bluetooth LE Audio Calendar

August 8, 2024 by Joao Martins

Managing Expectations: The Bluetooth LE Audio Calendar

Fear of Missing Out on Bluetooth LE Audio? Are We There Yet? How many more days? When should you trigger that OTA firmware update? Should you ship Auracast-enabled products now? Should you be the first? No one wants to be the first.

State of the Audio Economy: Macroeconomic Headwinds Also for the Audio Industry?

July 20, 2023 by Joao Martins

State of the Audio Economy: Macroeconomic Headwinds Also for the Audio Industry?

How well is the audio industry doing? Is there anything specific we in the audio industry can do, or are we just floating with the tide? Any attempt to characterize the state of the economy for the audio industry is limited to reading the signs from what are apparently very distinct, broader product segments. Yet, understanding these larger and wide-reaching product classes enables a better understanding of the overall macroeconomic picture and trends in consumer behavior.

June 1, 2023 by Joao Martins

Wireless Headphones and Earbuds on Top Five of Most Desirable Products for US Consumers

The Consumer Technology Association (CTA) released the 2023 US Consumer Technology Ownership & Market Potential (OMP) Study, showing that despite complex economic times, 84% of US households plan to purchase tech products in the next 12 months. Mobile and wireless tech products lead the categories of tech products consumers want to buy. A notable trend is the fact that ownership of wireless personal audio products now exceeds wired devices.

How Many Headphones Can You Sell? Harman Claims 200 Million JBL Headphones Milestone

December 15, 2022 by Joao Martins

How Many Headphones Can You Sell? Harman Claims 200 Million JBL Headphones Milestone

We all know that sales of headphones are booming and that volumes are very significant, in particular true wireless earbuds. We just don't know how many exactly are sold. Harman International, a wholly-owned subsidiary of Samsung Electronics says that it has achieved a significant new milestone, as its JBL-branded headphones have reached 200 Million units sold.

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

December 5, 2022 by Joao Martins

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

As overall sales of headphones have decreased 4% in the third quarter of 2022, according to market research firm Canalys, the true wireless stereo (TWS) earbuds category continues to lead in the personal audio space. Among the winners in this extremely competitive, low margin environment, Apple stands out with the second-generation AirPods Pro generating an important boost in sales in that quarter - and most likely all through the holidays.

Beyond the Smartwatch: Three Wearable Technology Trends to Watch

November 25, 2022 by Tess Skyrme

Beyond the Smartwatch: Three Wearable Technology Trends to Watch

As the smartwatch market matures, the capabilities of alternative wearables continue to expand. In the coming years, alternative form factors could begin tempting consumers away. Not only could these devices provide more value – they also have the potential to access new biometrics. The wearable technology industry is being driven by the demand for more data – but is faced with hitting maturity during an era of economic contraction. This article summarizes what life could look like beyond the smartwatch boom, with three trends to watch.

CEDIA Reveals Home Technology Industry Now Exceeds $20 Billion

April 7, 2022 by audioXpress Staff

CEDIA Reveals Home Technology Industry Now Exceeds $20 Billion

CEDIA, the global trade association for the home technology industry, released the 2021 Integrated Home Market Analysis. The results highlight the strength and stability of the estimated $20.1B integrated home market. In partnership with with market research firm Ancrage Consulting, the survey's findings reveals promising insights on products, trends, and growth opportunities from business leaders and integrators in the home technology sector.

US Smart Speaker Market is Stalling, New Voicebot Market Report Finds

March 3, 2022 by audioXpress Staff

US Smart Speaker Market is Stalling, New Voicebot Market Report Finds

According to Voicebot Research, smart speakers's use at home is stalling, at least in the most mature market, which is the US. According to the company's latest "Smart Speaker Consumer Adoption Report 2022," the US reveals a new trend on how the market is evolving. Following a fast rise to prominence in 2016, and peak adoption in 2019, momentum shifted to what Brett Kinsella, the founder and CEO of Voicebot.ai and Voicebot Research, characterizes as "The Great Stall".

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