Bowers & Wilkins ventures into live music… for marketing purposes?
Definitely a first. English brand Bowers & Wilkins was never a conventional speaker manufacturer, always venturing into new areas, from being a record company, with its B&W Music label, to sponsoring music festivals and, in recent years, trying multiple digital lifestyle product segments. Now, B&W decided to create a Sound System for music events. Not for sale, at least for now…