Market Update 2021: True Wireless Earbuds Evolving Toward Hearables

There’s a lot happening in the true wireless stereo (TWS) category and this market update article intends to provide a quick overview of the state-of the-art technologies and platforms in the space, as well as some reference approaches in product design. This audioXpress Market Update addresses what is happening in this vibrant product category in 2021.

Earin, the technology company from Malmö, Sweden, and pioneer of the original true wireless concept, used CES 2021 to unveil its third-generation of premium earbuds, the A-3. Backed by an impressive Kickstarter community, Earin was one of the first companies to actually ship true wireless in-earphones in 2015 and they immediately set the bar high in extremely compact earbuds. The new A-3 is now a more mature Bluetooth 5 product that combines a new loose-fit design with improved audio quality.

Available in black and white versions, the new Earin M-2 true wireless stereo earphones introduced at IFA 2018 coincide also with a reimagined vision for the Swedish lifestyle brand, harkening back to its entrepreneurial roots. The relaunched M-2's feature improved patented technology and all-new color variances to mark a reset of the iconic earphones that launched the company and, to this day, remain among the smallest and lightest on the market. The Earin M-2 are now available in black and white versions in territories around the globe.

Earin is a new Swedish brand, founded in 2013 to create simple high fidelity audio devices that "fully explore the potential of sound and technology." The company is already on the market with their M-1 Wireless Earbuds, a first-generation product targeted at music listening without wires. At CES 2017, Earin introduced their new M-2 earbuds, scheduled to ship in late Q1, and featuring a combination of the latest Bluetooth LE technology with NXP's Near Field Magnetic Induction (NFMI) chip.