Apple and Mercedes-Benz Announce New Dolby Atmos In-Car Experiences

Apple and Mercedes Benz announced that Apple Music’s Spatial Audio content with support for Dolby Atmos is now available as a native experience in Mercedes Benz vehicles for the first time. Apple Music with Spatial Audio comes fully integrated through the brand's MBUX infotainment system in the Mercedes Maybach S Class, the EQS and EQS SUV, as well as the EQE, EQE SUV and the S Class. These vehicles are all equipped with studio-quality sound, giving drivers a fully immersive listening experience.

Abbey Road Studios and Bowers & Wilkins announced a new phase of their partnership, which will see the two iconic audio brands come together to explore and enhance the in-car audio experience. The main goal is to explore new possibilities in spatial audio and acoustics simulation, helping to translate ideal acoustical environments that translate music as well in the vehicle cabin as it would in a reference studio environment.