Qualcomm State of Sound 2023 Report Shows New Consumer Priorities

Qualcomm just published its 2023 State of Sound report. The focus for this year's survey is on evolving consumer uses of wireless audio devices, from traditional use cases like music listening, voice calls and watching video, to the more complex use of devices in the workplace, for gaming and hearing enhancement. As usage increases, highlights indicate new consumer priorities from their audio devices.

According to a recent study by Edison Research, Americans already spend more time listening to audio sources on mobile devices than they do from radio receivers. This is the first time that phones surpass the time spent listening to traditional radio, revealing that mobile phones continue "chomping" audio shares. And more worryingly for traditional broadcast radio, this is happening even in the car.

The pace of innovation within the automotive industry is contributing to the competitive growth of premium audio system solutions. The latest report from SAR Insight & Consulting, "In-Car Audio Distribution: The Connection Between Audio and Vehicle Brands," highlights the significant rise and transformation of in-car audio systems and speakers exceeding the expectations of the connected consumer.

The significant growth of connected vehicles and Internet accessibility supported by network expansion is transforming the in-car dashboards of vehicles today and in the future. The automotive market has become increasingly connected, servicing an increased base of audio system solutions. The integration of advanced technologies within the automotive audio space is shaping the in-vehicle radio experience, according to SAR Insight & Consulting.

A recent IHS Markit survey finds that premium audio from recognized brands remains an important consideration when acquiring a new vehicle. Branded audio system volumes in new vehicles are expected to grow from just under 12.4 million units globally in 2018 to 14.7 million units in 2023, according to new vehicle production forecasts for these systems from the business information provider research.