Audio Brands Foster Consumer Appreciation for Innovations in Automotive Audio

The pace of innovation within the automotive industry is contributing to the competitive growth of premium audio system solutions. The latest report from SAR Insight & Consulting, "In-Car Audio Distribution: The Connection Between Audio and Vehicle Brands," highlights the significant rise and transformation of in-car audio systems and speakers exceeding the expectations of the connected consumer.

Bose announced its most powerful and highest performing automotive sound system ever for a sports car with the debut of the Bose Performance Series system in the eighth-generation Chevrolet Corvette. The all-new 14-speaker Bose Performance system in the 2020 Corvette Stingray sets a new standard for sports car sound with highly advanced signal processing and tuning that delivers the loudest — yet clearest — Bose audio experience ever in a two-seat coupe cabin.

Bose announced a new offering from its portfolio of Active Sound Management solutions for cars: Bose QuietComfort Road Noise Control (RNC). Now available to global vehicle manufacturers, it joins Bose Engine Harmonic Cancellation (EHC) and Bose Engine Harmonic Enhancement (EHE) to form a comprehensive and effective set of technologies for managing sound inside cars, trucks, and SUVs. Today helping to turn traveling by car a more comfortable experience, and anticipating the sound management needs of tomorrow's fully electric vehicles.

The level of interest in adding a premium audio system as an option at vehicle purchase increased from 2017 to 2018 in both the US and Western Europe. In the new 2018 Premium Audio Report from the Strategy Analytics’ In-Vehicle UX (IVX) team, consumers in the US, France, Germany, Italy, and the UK were surveyed in respect to their interest and willingness to pay for an in-vehicle premium audio system. Bose was the preferred brand, while Sony gets the most recognition among consumers.