KRK Systems Invents Speaker Grilles Add-on Cross-Selling Concept
KRK Systems introduced a completely new and revolutionary concept for the speaker industry. While speaker grilles have long been used by manufacturers as a way to protect the drivers, the truth is many users remove them immediately mainly for aesthetic reasons. That's the reason some brands don't even bother including grilles in the first place. KRK probably hired a new marketing exec that looked at the brand's latest ROKIT G4 range of active monitors and thinks "what if we would sell optional add-on grilles"?