JBL Launches Indiegogo Campaign for New Self-Charging Headphones Using Exeger Light Charging Technology
Through a new strategic approach, JBL is promoting a new sustainable, solar-powered headphone model, the JBL REFLECT Eternal. A first for the brand, JBL is using Indiegogo to crowdsource interest for a solar-powered headphone with unlimited playtime. This concept marries a light converting material from Swedish brand Exeger into an on-ear JBL form-factor for everyday use. By collaborating directly with potential users, JBL hopes to gain insights and feedback on self-charging, eco-friendly technology to ensure it meets their needs.