The WiSA SoundSend audio transmitter is the Association’s first branded product to hit the market since the Association’s inception. The SoundSend is an HDMI (or optical)-connected transmitter designed to make wireless multichannel audio accessible in minutes from nearly every smart TV. Smart TVs will receive WiSA SoundSend Certified status after they are successfully tested to work perfectly with SoundSend. This includes all audio connection and control requirements between the SoundSend and the smart TV.
“Now more than ever, smart TVs are at the center of the home cinema and continue to deliver more and better immersive content,” says Tony Ostrom, WiSA President. “WiSA is helping its TV manufacturing members across the globe easily acquire this standout certification as they’re witnessing SoundSend prove to be an integral part of seamless, wireless home cinema while allowing connection to incredible speaker solutions from a large and growing roster of WiSA members.”
“WiSA continues to pave the way for the emerging wireless audio category and TVS REGZA Corp. is excited to be the first TV brand to receive WiSA SoundSend Certification on several new 2021 models,” says Yasuhiro Ishibashi, Director of Toshiba Visual Solutions (TVS) REGZA R&D Center. “Facilitating a simple way to surround our TVs with great audio that perfectly blends with the high-performance video we deliver will certainly and dramatically increase the entertainment delivered to our customers.”
The SoundSend mobile app has also been adapted to the Android TV operating system for Toshiba TV “REGZA” and others to provide advanced features to truly customize the listening experience as well as offer easy set-up and tuning for daily operation. With the app available on a big screen or a mobile device, SoundSend is projected to open up the WiSA speaker market to an estimated 1 billion+ TVs by the end of 2021.
The WISA SoundSend device easily connects to smart TVs via HDMI ARC/eARC and utilizes WiSA wireless audio technology to allow immersive home cinema audio systems to be set up and connected quickly and easily. SoundSend decodes audio up to Dolby Atmos in TrueHD and sends it wirelessly through a low latency, tightly synchronized high definition, wireless connection to any WiSA Certified Speakers from WiSA member brands.
In addition to its advanced technology and newest certification program, the role of WiSA is continuously expanding into a consumer-facing cornerstone of wireless home cinema. The WiSA SoundSend Certified Program is another step toward supporting the consumer electronics industry’s TV manufacturers with the growth of WiSA technology.
New WiSA Amazon Storefront
WiSA also announced the launch of its custom branded Amazon Storefront, enabling all WiSA Certified products being sold on the Amazon platform to be purchased easily from one page. The Association worked closely with its consumer electronics members to create the dedicated online store.
The WiSA Amazon Storefront is a key component for the continued momentum of the global wireless WiSA Certification category that includes TVs, wireless transmitters and WiSA surround sound configurations, including Dolby Atmos. In one easy-to-navigate location, consumers will be able to shop for WiSA Ready TVs, WiSA Certified Transmitters, WiSA Certified Speakers, and promotional bundles with WiSA products.
In addition to home cinema solutions from WiSA member brands such as LG, Hisense, Klipsch, Harman, Enclave and Platin, the storefront will feature WiSA speakers and TV bundles from retailer partners like Electronic Express and Walts TV. The Amazon Storefront allows shoppers to seamlessly select the proper products for any system configuration, performance level and budget.
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