While trade-shows globally are struggling to find a formula to keep up the model and business alive until the pandemic is controlled, all sorts of online formats are being tested to keep industries connected - so far with very little success. For organizations like SMPTE, which always promoted very closed, small and focused events, the online formula, transformed into an expanded experience with live sessions, training, product demos, networking events, and on-demand programming might actually be better.
Within the unique, and highly customizable online format, SMPTE 2020 will provide opportunities for attendees to explore the variety of new technologies and business models shaping the future of media and entertainment. The theme for this year's event is "Game On," with one full day focused on the convergence of esports/gaming and media technology and the unique requirements of the thriving esports industry.
"By eliminating traditional barriers to participation such as travel, the cost of accommodation, and scheduling conflicts, we're making SMPTE 2020 a broadly accessible and truly global conference," explains SMPTE Executive Director Barbara Lange. "We look forward to increased participation from all SMPTE Sections around the world."
Attendees will be welcomed into an immersive environment that incorporates a main conference hub, meeting rooms for a chance to "ask the experts," theater space for sessions and the annual Awards Gala, and an exhibition hall with private meeting space. SMPTE 2020 will offer flexibility in accessing technical presentations, practical hands-on training, product and technology demonstrations, peer-group discussions, virtual panels, and sponsored roundtable discussions, as well as networking events, social hours, and even trivia and esports competitions.
"While we'll miss being able to meet in person with friends and colleagues at SMPTE 2020, we can't help but be excited about the many ways a creatively designed and professionally architected online experience allows us to bring our community together for a world-class event," says Sara Kudrle, SMPTE education vice president. "Attendees will know immediately that they are entering a top-notch conference experience, not just another website."
Like last year's conference, SMPTE 2020 will include the popular SMPTE Storytellers series, expanded technical tutorials and training, and programming from SMPTE partners. New content will include bite-sized keynotes, quick "Standards 101" sessions, and shorter hot-topic discussions that allow attendees to build a custom conference experience that suits their own schedules and interests.
Attendees also will enjoy on-demand access to recorded presentations, exhibitor videos and product guides, and much more. Exhibitors will be able to leverage their own resources — rather than those of a conventional exhibition hall — to optimize the experience for their prospects and customers. Without space constraints of a physical booth, the potential for high-quality demos will let exhibitors impress an expanded audience 24 hours a day.
Further information about SMPTE 2020 is available at 2020.smpte.org/.