Smart Everywhere at Integrated Systems Europe (ISE) 2017

December 3 2016, 05:00

The next Integrated Systems Europe will take place from 7-10 February 2017, the first edition of the world’s largest AV and systems integration show to take place at the RAI Amsterdam Exhibition Centre following a series of structural changes to the market leading exhibition and conference venue. For 2017, the RAI Amsterdam will introduce an additional hall and pavilion along with a new hall numbering system. The show continues to demonstrate growth on all fronts.

Integrated Systems Europe is a joint venture of the Custom Electronic Design and Installation Association (CEDIA) and InfoComm International. The 2016 edition was officially larger than the US InfoComm and CEDIA shows combined and ISE´s co-owners both reported their huge satisfaction with the high levels of interest from attendees in their onsite educational programs and sessions, attracting record attendance numbers. The four ISE Show Floor Theatres, dedicated to covering Residential, Commercial, Unified Communications and Audio Solutions, attracted over 3,000 visitors to over 150 technology and case study presentations given by manufacturers, consultants and endusers.

By the close of the ISE 2016, the net sold exhibitor floor space for the 2017 event had already exceeded 100% of that sold for the 2016 edition. Registered attendance for the first four-day show was 65,686, a rise of almost 11% on the previous year. This trend is expected to continue for ISE 2017. Exhibitors from different countries and four continents will take their place on ISE’s largest ever showfloor.

A true indication of the event’s international pulling power is the fact that ISE 2017 will see 135 first time exhibitors making their debut at the show. This confirms ISE as the destination of choice for companies looking to build their profile and business opportunities in the AV marketplace. In total, ISE 2017 will feature over 3,000 square metres of additional show-floor exhibition space compared to ISE 2016.

Integrated Systems Events Managing Director, Mike Blackman commented: “Making sure that we can feature all of the world’s leading AV vendors and service providers has always been a priority for us in delivering value for ISE attendees. With the expansion of the show I am delighted that we are able take the attendee and exhibitor experience to the next level for our 2017 event.”

The 2017 edition will not only be the largest but also the most compelling show produced so far. A Closing Keynote featuring Cirque du Soleil’s CEO Daniel Lamarre, the largest ISE educational programme so far produced by CEDIA and InfoComm International plus five Show Floor Theatres all point towards a rich and vibrant four-day event. To help cope with the show’s continued year-on-year growth the RAI Amsterdam will be introducing an additional hall and pavilion, a new hall numbering system and increased car parking facilities. The new hall, named Hall 9, will be able to be accessed via Halls 8, 10 and 11. A new Pavilion will be erected at the Congress Square providing an additional 1,500 net square meters of exhibitor floor space. It will connect with the Exhibitor Foyer, Diamond Lounge and Auditorium. The combined area will now be known as Hall 14.

Blackman continued: “We will be able to provide more space for exhibitors and create a richer experience for attendees over the four days of the show. As ISE evolves and grows it’s great news that our venue partner is working with us to take the show forward.” Other updates at ISE 2017 will include the introduction of a new Smart Building Theatre into the new Hall 9 and a focus on Education Technology in Hall 13.

Smart Building Conference to launch ISE 2017
Award winning architect Ole Scheeren will present the Integrated Systems Europe Opening Address on 6 February, less than 24 hours before the show opens its doors. His speech will provide the culmination to an exciting day of events that will include the Smart Building Conference and the launch of extensive educational programmes delivered by leading trade associations CEDIA and InfoComm International. The Official Opening Reception for ISE 2017 will follow the conclusion of Scheeren’s speech.

In his Opening Address Scheeren will share his vision of contemporary architectural and urban development and explore how technology and architectural design combine to influence the creativity of each discipline. As well as setting the scene for ISE 2017, Scheeren will provide the climax to the Smart Building Conference. Each year the one-day summit explores the latest commercial and residential smart building technologies, business strategies, market research and workflow case studies, featuring some of the world’s leading smart building experts and thought leaders.

The Smart Building Conference will focus on how the IoT Makes Smart Buildings Even Smarter. Content Chairman Bob Snyder commented: “Tech’s big engines of internet and mobility may be the vehicles of changes - but today their engines are driven by pistons made from the Internet of Things. There are projections that the global market for the Internet of Things in Buildings (BIoT) will grow significantly from €22Bn in 2015 to €70Bn by 2021 - an amazing CAGR of 20.7%. SBC 2017 will explore this unique opportunity and what it can mean for you and your business.”

Confirmed speakers from some of the world’s leading smart building companies include: Aglaia Kong and Kathy Farrington from Google; Bernhard Huessy from nomos system; Claus Lohse from a/c/t/ Beratungs & System; James McHale from Memoori; Matthew Marson from Accenture Connected Space and Paul Foulkes from Echohouse Energy.

At ISE 2017 CEDIA and InfoComm International will be running their most comprehensive education and training programmes so far seen at this exhibition. These will both begin on the pre-show day.

CEDIA will be producing an interactive Home Cinema Design Workshop with Guy Singleton from Imagine This. In addition, there will be three full-day CEDIA courses taking place which will cover: - Rack Building and Wiring Fundamentals with Nick Pidgeon from Visualization; Advanced Residential Networking with Geoff Meads from Presto AV, and Principles of Project Management with Simon Buddle from CEDIA.

InfoComm International will premiere its 2.5 day CTS Prep course with Marcus Yarborough, designed to prepare students for the CTS exam which students will be able to take on-site at the RAI during the show days of ISE 2017. It features test-taking skills designed to boost students’ confidence for an exam that can be taken on site at the RAI Amsterdam.

Integrated Systems Events Managing Director Mike Blackman commented: “We wanted to begin ISE 2017 with a statement of intent - and this combination achieves it perfectly. Our business is based around the design and construction of buildings incorporating the use of the latest products and solutions. Ole Scheeren represents the very best of modern architectural design and our Smart Building Conference will explore the cutting edge of smart building technology and business innovation. Plus, we have ISE’s co-owners providing excellent personal development opportunities for both new and experienced AV professionals. It will be an extremely rewarding day for everyone that attends.”

The Opening Address, which will take place in the Forum at 18:00 on 6 February and will be followed by the Official Opening Reception in the Forum Lounge until 21:00. Both events are free-to-attend. The Opening Reception will provide complimentary food
and beverages for all attendees. The Smart Building Conference will take place in the RAI, Amsterdam on 6 February.