Shure New AONIC Wireless Noise Cancelling Headphones And True Wireless Earphones Are Now Available

April 3 2020, 05:10
Following a preview at CES 2020, Shure now confirmed the launch of its latest AONIC 50 and AONIC 215 wireless products, both important achievements for the American brand. The new AONIC 50 Wireless Noise-Cancelling Headphones are nicely designed, high-quality headphones which offer up to 20 hours of battery life, signaling a strong entrance in the wireless ANC category. The AONIC 215 True Wireless Sound Isolating earphones employ the same Shure design for in-ear monitors, boasting eight hours of battery life. 

The new Shure AONIC 50 Wireless Noise Cancelling Headphones are intended to deliver premium, quality sound with exceptional comfort and durability and are also Shure’s first wireless headphones. The AONIC 50, feature adjustable noise cancellation to help eliminate distractions for a truly immersive experience with the flip of a switch. Users who want to interact with the world around them can activate Environment Mode to hear immediate surroundings.

Up to 20 hours of battery life on a single charge provides a week of use without needing to recharge. Fingertip controls provide quick access to answer calls, adjust volume, or pause music with a push of a button. The AONIC 50 Wireless Headphones already feature an updated Bluetooth 5 wireless platform for enhanced stability and a range of up to 30 feet. Featuring a dedicated, high-performance headphone amplifier, the AONIC 50 supports all popular audio codecs, including Qualcomm aptX, aptX HD, aptX Low Latency, Sony LDAC, AAC, and SBC.

When Bluetooth isn’t an option, AONIC 50 Wireless Headphones can connect to wired sources with a 3.5mm analog audio input to ensure an uninterrupted connection to any device, including laptops for conference calls.

Reliable Audio Anywhere
Built with the same design musicians use for in-ear monitoring on-stage, the Shure AONIC 215 True Wireless Sound Isolating Earphones combine high quality audio reproduction with all the convenience of true wireless. Offering exceptional comfort and a secure, over-ear fit, the earphones stay in place even during high-energy activities. Sound Isolating technology blocks unwanted-noise, but with a press of a button, Environment Mode lets listeners hear the outside world when needed.

The Shure AONIC 215 True Wireless Earphones also offer eight hours of battery life with three additional full charges from the included rugged, hardcover case for a total of up to 32 hours of battery life on the go. Equipped with a premium headphone amplifier, AONIC 215 supports multiple codecs, including Qualcomm aptX, AAC, and SBC, and offers Bluetooth 5 wireless technology for enhanced stability and a range of up to 30 feet.

The AONIC 215 features the same modular design that Shure Sound Isolating Earphones are known for and support the same range of accessories, allowing users to quickly go from wired to wireless with the proper accessories. The Secure Fit Adapter can also be purchased separately to easily transform any existing detachable Shure Sound Isolating Earphones, including the SE846, SE535, SE425, into true wireless.

"The modular design of this product enables users to take their AONIC 215 Earphones and convert them from true wireless to wired in seconds, without having to buy a second pair of earphones to upgrade to the latest cable or wireless technology,” says Matt Engstrom, Senior Category Director, Global Product Management, at Shure. “If you want to go from listening wirelessly on your phone to plugging in to a laptop for a conference call, it’s a simple switch, while keeping the same high-quality audio performance.”

Customizable Experience
When paired with the free ShurePlus PLAY App, users can personalize their noise cancellation and Environment Mode levels. Available for iOS and Android, the PLAY app is also a full-featured music player with EQ, supporting standard, and hi-res music files.

In addition to the feature controls, the PLAY app lets users customize tone and voice prompts for important notifications, like power on/off, connection confirmation, and low battery. The PLAY app can also be used to upgrade firmware for AONIC 50 Headphones and AONIC 215 Earphones.

Marketing Campaign
The launch of the new Shure wireless headphones and earphones includes a multi-platform marketing campaign featuring Adam Levine as the face of the new AONIC line, reinforcing the company’s long-standing heritage of supporting musicians who have trusted Shure gear on stage and in the studio. Today’s top artists like Levine, Jennifer Lopez, Luke Bryan, and J Balvin trust Shure gear.

Shure has been working with Adam Levine and Maroon 5 for more than a decade – using Shure microphones, in-ear monitoring, and digital wireless systems during live performances and in the studio. This next evolution of the collaboration extends to consumer listening, providing the same high-quality Shure audio for consumers that so many artists like Levine rely on to record and perform their music.

The new Shure AONIC 50 Wireless Noise Cancelling Headphones are available in two color options (black and brown) and retail for $399 USD. The new AONIC 215 True Wireless Sound Isolating Earphones are available in four color options (clear, black, white, blue) and retail for $279 USD. The True Wireless Secure Fit Adapter for use with any detachable Shure Sound Isolating Earphones can be purchased separately at $229 USD.
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