Maserati and Sonus Faber Work Together on Exclusive New MC20 Supercar

September 11 2020, 00:20
Two luxury Italian heritage brands bonded through their commitment to craftsmanship, innovation and time-honored traditions. The new Maserati x Sonus faber MC20 ultra-luxury car will be available for pre-order beginning September 10, 2020, and featured at authorized dealer showrooms beginning in 2021. Merging speed with sound, this audio and automotive collaboration highlights the spirit of Italy with a supercar amplified with Sonus faber audio.

The Maserati and Sonus faber collaboration blends the unique voices of these authentic Italian brands. With both brands individually known for their distinct aesthetics, a clash was potentially imminent, however, this unique pairing showcases how these differing industries complement one another and morph into one harmonious experience with the September unveiling of the Maserati MC20 model — powered by Sonus faber audio.
Sonus faber, founded in Vicenza in 1983, creates luxury audio systems using innovative technologies and skillful craftsmanship to achieve its refined design. Maserati, inseparably linked to bold personalities, has continued to amass its devout following since the brand’s 1914 inception. Maserati has set its own standard in the luxury automotive industry and with the MC20 model outfitted with the sound quality provided by Sonus faber, the brands hope to broaden its reach and attract a new set of brand loyalists with this collaboration.

Expressing his anticipation for this synergistic partnership, McIntosh Group Co-CEO and CEO of the Sonus faber brand, Jeff Poggi, says, “The collaboration with Maserati is the perfect marriage of Italian culture and aligns seamlessly given each brand’s promise to deliver the highest quality experience to its devout clientele. Outfitted with a dynamic, high power 695-watt amplifier and transducers crafted with refined, natural materials, the Sonus faber system compliments the performance and luxury of the Maserati brand.” 
The project was also a journey that Sonus faber was proud to embark on. “The collaboration with Maserati represents such a perfect overlap of values, identities and cultures that it almost feels like returning home and being enveloped by an embrace that only your family can provide. Sonus faber is extremely proud and excited to share with its customers the results of the cooperation between two Italian classics,” adds Sonus faber Brand Ambassador Paolo Tezzon. "The caliber of detail that goes into manufacturing a Maserati model perfectly matched Sonus faber's attention to detail and inspired our team to focus on what has defined the brand over the years — expert craftsmanship. Utilizing tuning to provide a naturally distinguishable sound we complimented the intense force of the Maserati Tridente engine with Sonus faber's soothing natural sound to create a hybrid of melodic movement."

"Despite their continuous evolutions, Maserati and Sonus faber remain committed to its time-honored tradition of delivering expertly crafted automotive instruments and sophisticated audio that defy the norm," the company adds. This September launch continues to challenge the ordinary by offering a rarity to customers by exclusively equipping the current production of the MC20 model with the Sonus faber system.

The Maserati MC20 is the only model in the world currently in production with a Sonus faber sound system. It features 12 amplifier channels with 695 watts of power and 12 custom speakers. Three front tweeters, two surround tweeters, 3 midrange drivers, two surround midranges and two woofers with specific characteristics for the car interior, deliver the car's unique soundscape, remaining true to the Sonus faber philosophy of pursuing “natural sound” with the impact of a live performance. The silk dome tweeters were carefully tuned by Sonus faber to always sound natural, clear and detailed, and the whole MC20 vehicle cabin is designed and engineered in Italy just like Maserati.

More specifications of this unique audio system detail dual DSP units directly integrated with the state of the art class-D, lightweight die cast aluminum amplifiers, and a dedicated high voltage power supply stage that is capable to deliver more than twice the current required from the amplifier channels at maximum volume for unprecedented dynamic range. |
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