LANDR Audio Acquires Maker of Popular Vocal Processing Software, Synchro Arts

June 9 2021, 13:30
It's not only the transition in the way musicians create and publish music for streaming platforms that is changing the music industry. It's also a confluence of business models that is forcing technology companies to convert from selling products to selling services and subscriptions. LANDR Audio, the online music creation, mastering and distribution company announced that it has acquired Synchro Arts, the makers of the popular VocAlign and Revoice Pro vocal processing audio software.
 

LANDR is a pioneer in machine learning and could-based services for the music industry, and provides millions of independent artists and labels with a single space to learn, collaborate on, master, and release music online. Since launching its pioneering AI Mastering software in 2014, the Montreal, Quebec-based company has consistently built tools that level the playing field for musicians, combining into a self-serve platform that is affordable and invaluable at every stage of the music creation lifecycle. Today LANDR offers a music distribution service, a samples marketplace, a plugin store, and a marketplace for hiring producers, engineers and promoters, as well as a video chat software that streams high quality audio from the DAW.

Synchro Arts is a software company, founded in 1994 and based just outside of London. Synchro Arts creates tools and technology to help craft great vocal performances. The company's products enable music producers, engineers and audio post professionals perform complex manual editing tasks both quickly and intuitively, saving countless hours of studio time. Their first product VocALign was released in 1995 and VocALign Project is now the world's number one audio alignment plugin. Then in 2012, Synchro Arts launched Revoice Pro, their flagship vocal production software which offers not only timing and pitch adjustment across multiple tracks, but also advanced tuning and vocal doubling. 

With the acquisition of the industry-leading vocal production plug-in, LANDR expands on its strategy to provide a completely integrated set of production tools. Synchro Arts' VocAlign plugins are used by tens of thousands of users worldwide, and its Academy Award-winning Revoice Pro software can be found in professional music, TV and film studios globally.

“This deal is a natural fit,” says Pascal Pilon, CEO and co-founder of LANDR. “Vocal processing is a key piece of the music creation process, and with Synchro Arts, we have added world-class technology to our platform and world-class individuals to our team.”

"To be joining forces with the talented LANDR team opens up fantastic opportunities for us," adds Jeff Bloom, CEO and founder of Synchro Arts. "We are all very excited by their vision and interest in incorporating much more of the audio processing technology we've been developing over 26 years into new, jointly developed applications."

The Synchro Arts team, based in the UK, will be integrated into the global LANDR team, but will continue to be responsible for the development and evolution of the existing product lines, which LANDR has no plans to make changes to. While the VocAlign and Revoice products will continue to be developed and maintained on their own, LANDR also has other plans for the underlying technology.

“We’re working on something really exciting that will bring the magic of what Synchro Arts has accomplished to a whole new audience,” says Pilon.

The best place for users to access Synchro Arts products is through the synchroarts.com website, as well as through any major plugin retailer. The products will eventually be available through LANDR’s plugins store as well, but no specific timing has been established for that yet.
www.synchroarts.com
www.landr.com

 
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