For its first automotive partnership, KEF has drawn on its 60 years of audio tradition and the most recent speaker developments to create a scalable audio experience which works from the smallest of cockpits to fully immersive 3D surround sound in larger vehicles.
The Emira is the all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – design, dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unique experience ‘For The Drivers’.
To create a world-class audio system to complement the thrill of the Emira driving experience, KEF has used its unique Uni-Q coaxial drivers that can reproduce the entire mid and high frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.
“We’re delighted that KEF’s first foray into automotive is with Lotus. It’s the perfect partnership – two iconic British brands that have built global acclaim through game-changing innovations and an uncompromising belief that the customer experience is everything,” says Simon Clare, Executive Director, Marketing, Group Lotus.
“KEF is honored that Lotus selected it to define its new audio experience. We have been truly delighted at the level of commitment Lotus has made to optimizing its vehicles to maximize the sound experience. I think the combined experience will be an utter joy!” adds Grace Lo, President, KEF.
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www.lotuscars.com
