Announced on the first day of CinemaCon 2024 (April 8-11), the largest and most important gathering of movie theater owners from around the world, Kaleidescape will expand the reach for its renowned movie platform for the luxury residential market, now into commercial cinemas.
The plan is to offer an alternative method to securely deliver library releases to the big screen, creating different revenue streams for exhibitors. As an example, when movie theaters are about to release the latest blockbuster on a series, Kaleidescape can offer early titles of the same series, or related topic titles, promoting extra sessions to the movie fans.
"Kaleidescape’s secure media platform provides operational ease by enhancing flexibility and scalability for the exhibitor and offering access to a diverse array of content for their customers," says Priscilla Morgan, COO, Kaleidescape. "Much gratitude goes to our studio, exhibition, and technology partners for their innovation in embracing a new content delivery platform."
Exhibitors including Alamo Drafthouse, B&B Theatres, Brenden Theatres, Cinema West, Classic Cinemas, Epic Theatres, Megaplex Theatres, and Star Cinema Grill have agreed to pilot the Kaleidescape platform. Kaleidescape has also executed an agreement with one major Hollywood Studio and is in active discussions with several others.
"We are excited to work together on this new endeavor. B&B strives to be innovative, and we can’t wait to pilot this new technology with Kaleidescape and GDC," says Brock Bagby, president & chief content, programming & development officer of B&B Theatres.
To enable this new venture, Kaleidescape has been working with technology partners to integrate the service with existing Theatre Management System (TMS) platforms, to further streamline an exhibitor's workflow. The first confirmed partner will be GDC Technology, a leading global digital cinema solutions provider with the largest installed base of digital cinema servers, cinema automation systems, and TMS services in the Asia-Pacific region and the second largest globally.
"Kaleidescape’s platform is a potential game changer for exhibitors, allowing easy activation of excess screen capacity, bringing a steady slate of library titles on demand," says Tony Adamson, senior vice president for GDC Technology. "I am excited that GDC is the first TMS provider to integrate with the Kaleidescape platform."
Kaleidescape provides an elegant solution that integrates easily into a movie complex, providing its own secure servers and movie platform with lossless audio and reference quality video, utilizing the same projectors and audio solutions already installed in theaters. With access to a vast array of library content on demand, exhibitors can program additional movie screenings or movie marathons and curate special events.
Headquartered in Silicon Valley, Kaleidescape builds its products in the USA.
www.kaleidescape.com
