From mid-2021 to mid-2023, a heated office return debate unfolded. Employees, valuing autonomy and remote work, often resisted mandates, while leaders pursued office-driven productivity. However, with so many still working globally, it is not possible to have solely in-person meetings any longer. Since it is no longer possible for organizations to deny hybrid working in this day and age, the challenge to solve is how employers can use collaboration technology to facilitate the same feeling of trust.
Trust is typically more difficult to establish remotely than it is in person. In meetings, technology affects how much we trust other participants. According to the new Jabra study, in instances where hybrid meetings are required, meeting room participants saw an 84% increase in engagement from remote participants when using an optimized professional meeting-room headset and video camera. All meeting participants reported much greater levels of overall trust and clarity when utilizing and experiencing professional technology. There was a 27% increase in technology clarity, leading to 16% more trust, 35% greater expressiveness, and a 47% perceived improvement in the quality of input.
Additionally, remote users collaborating with other remote participants who also used professional video led to noticeably better trust ratings (22%) than those using the built-in audio and video on their laptops. "This demonstrates that not only do collaboration tools such as video enhance participants' collaboration experience substantially, but also that psychological and behavioral changes are inextricably linked to technology. Organizations must therefore recognize how vital professional technology is for enhancing employee engagement and productivity in hybrid meetings," Jabra concludes.
While we can establish a clear connection between trust and technology in meetings, the study also found clear cultural differences that impact meetings independent of technology. A basic binary division was revealed between knowledge workers in Europe and knowledge workers in Asia when it came to participation.
There were statistically significant variations in share of voice; those in Europe engage in significantly more verbal dialogue than peers in Asia, regardless of whether they were collaborating remotely or from a meeting room. They offered around 1.6 times or 39% more verbal engagement across all experimental settings.
However, when analyzing data on face emotion recognition, the attention variable revealed a distinct difference between participants from Europe and those from other continents. Compared to their European counterparts, those in Asia had 134% higher levels of attention in meetings. Meeting equity is increasingly important to the professional development of employees, and this finding proves that diversity plays a huge part in such meeting inclusion. Professional technology can facilitate optimal environments for productivity, but a holistic approach through creating diverse and behaviorally inclusive teams is critical to achieving truly effective collaboration in the future of hybrid meetings.
"It's no secret that in-person meetings are best but being able to partner with world-leading university LSE to prove this has been incredibly special. It is our responsibility to drive meaningful human interaction in meetings, at a level that is comparable to face-to-face communication during hybrid meetings – and high quality, professional technology is an essential investment for unlocking true collaboration in this way," comments Holger Reisinger, SVP at Jabra.
Sean Rooney, Scientific Officer and Head of Laboratory Innovation LSE Behavioural Lab adds: "We believe the findings in this report will be helpful in driving awareness between the interconnected relationships of trust, diversity, and technology in meetings and to level the playing field for employees over time. Leaders need to understand how important meeting equity is for employee development and satisfaction."
A copy of the full report is available here: jabra.com/lse
Research Methodology
To ensure results were unbiased and ethically sound, the study was designed with support of the LSE Behavioural Lab and approved by LSE's scientific ethics board. All participants were unaware of what was being tested or that the research was focusing on different types of technology and Jabra remained completely anonymous throughout the process.
The entire group was comprised of 88 participants representing 15 nationalities. Participants were tracked using a combination of qualitative feedback measures and biopsychological markers, including facial emotion recognition, galvanic skin response, endogenous eye blink and gaze pattern analysis and share of voice examination. The study used state-of-the-art technologies at the LSE Behavioural Lab for facial emotion recognition (iMotions), galvanic skin response (Shimmer3 GSR+), and endogenous eye blink and gaze pattern analysis (iMotions). The data was collected and analyzed using iMotions software.
The Behavioural Lab at the London School of Economics (LSE) facilitates world-class behavioral research by providing state-of-the-art facilities for researchers in Central London for LSE academics, students, and external partners. The LSE Behavioural Lab is a purpose-built facility open to any department at LSE (and other institutions) and is co-hosted by the LSE Department of Management and the LSE Department of Psychological and Behavioural Science.
www.jabra.com
