Jabra Expands Leadership with Elite 75t True Wireless Earbuds

September 9 2019, 00:45
When Jabra launched its Elite 65t and Elite Active 65t models at CES 2018, benefiting from the company’s expertise in wireless audio and hearing aids, it clearly established a benchmark for true wireless earbuds. This year, at IFA 2019 in Berlin, Jabra introduced the Elite 75t, featuring 50 percent more battery in a 20 percent smaller design, while still offering a premium sound and four-microphone technology for calls, fast USB-C charging, and a customizable music listening experience via the Jabra Sound+ app.

Jabra, is part of GN Group, and a leading company in personal sound as well as office solutions. The company’s next generation of true wireless earbuds, the Jabra Elite 75t, was engineered to last longer and designed to fit better, building on the same call and music quality that users of the Elite 65t have praised. Most importantly, the Elite 75t offers a notably longer battery life and a smaller, more secure, comfortable fit.

Fueled by the company’s audio engineering experience and a proven track record within true wireless, the new Elite 75t earbuds leverage a lower power platform and connectivity technology from sister company GN Hearing as well as miniaturization know-how built up from four generations of true wireless Elite products.

As the company confirms, “the Elite 75t is specifically designed to provide enhanced comfort through its optimal earbud shape and size. The earbuds have been extensively tested for a secure fit, so users can be confident that the earbuds will stay put. The sleek design and ergonomic shape make the Elite 75t ideal for music and calls for extended periods of time.”

Jabra developed a comfort and fit simulation model based on thousands of ear scans from global users to determine the most optimal 3D shape and size that fits ears comfortably across a range of users. Taking it one step further, Jabra also collated valuable insights on user needs and preferences to determine the primary barriers to a true wireless experience.

But for this new Elite range model, Jabra is also seeking to address consumer demand for more battery life, better fit and ease of connectivity. The Elite 75t offers up to 28 hours of battery life with the charging case and 7.5 hours without. The earbuds feature fast USB-C charging to ensure users will never run out of battery when on the go. And based on consumer feedback, Jabra also enhanced the ease of use of the charging case by ensuring easy access and adding magnets. Jabra also confirms that a wireless charging variant will also be introduced to the market at a later date.

Other innovations for this fourth-generation TWS model focus os robust connectivity, durability, ease of use and a superior audio experience. The 4-microphone technology, enhanced with Jabra's latest noise and wind reducing algorithms, make the Elite 75t perfect for taking phone calls in busy environments.

“Our biggest news at IFA 2019 is also our smallest yet and is a result of our dedication to listening to and providing for changing customer expectations for a truly wireless experience. Taking a great product and making it better is a complex undertaking and that is exactly what we have achieved today. We have elevated the earbud experience to ensure the most comfortable and long-lasting solution for on-the-go lifestyles. We are excited to welcome the Elite 75t, our newest, most innovative addition to our award-winning Elite range," René Svendsen-Tune, CEO at Jabra states.

With the new Elite 75t, users can instantly connect to Alexa, Siri or Google Assistant voice assistants, quickly accessing the information they may need – from setting appointments, to finding nearby events or having messages read out. Furthermore, the Bluetooth 5 platform allows users to seamlessly connect the Elite 75t to their smartphones.

The Jabra Sound+ app, available on iOS and Android devices, allows users to choose their voice assistant, customize their music profile with the equalizer, modify how much nearby noise they want to hear (HearThrough), adjust their calls experience, keep track of battery charge and much more.

The Elite 75t is IP55-rated, comes with a two-year warranty against dust and water, and will be available in three colors (Black, Titanium Black and Gold Beige), including one exclusive to Best Buy (Black). In the US, Jabra is making the Elite 75t available November 1 at Best Buy and Amazon, with pre-orders available from October 6, 2019 for $199.99 USD MSRP. In Canada, it will be available early November exclusively at BestBuy.ca for $229.99 CAD MSRP.
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