"Pure Audio Streaming aims to revolutionize how we experience audio content by providing high-quality, immersive sound experiences that transport listeners into the heart of the music. For the first time, over 300 notable recordings beloved by audiophiles — such as Grammy-winning LUX by 2L Records — are available to stream in high-resolution AURO-3D immersive audio or binaural," NEWAURO announces.
"We are excited to bring Pure Audio Streaming to the listening world," says Stefan Bock, founder and developer of the Pure Audio Blu-ray disc format. "Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible until now. With Pure Audio Streaming, we are not just streaming music but creating immersive audio experiences using AURO-3D technology."
Pure Audio Streaming is a German record label imprint with a collection of premium audio titles available for streaming. Pure Audio Streaming is built on the Artist Connection white-label premium streaming platform, which natively supports the AURO-3D format and is the only platform capable of streaming lossless, high-resolution audio and high-definition video. Artist Connection’s cloud software platform offers highly secure, dedicated white-box streaming services for content creators, venues, studios, and their production teams.
Pure Audio Streaming immersive audio titles will be released in the AURO-3D standard as stereo/binaural and high-resolution immersive allowing users to enjoy AURO-3D's immersive audio experience regardless of their setup, whether they're using headphones or a full-fledged home theater system.
"AURO-3D is committed to pushing the boundaries of audio technology and delivering the best possible listening experience," says Rudy Van Duppen, CEO of NEWAURO. "We are thrilled that Pure Audio is bringing its extensive library to streaming, with AURO-3D support as the first immersive codec on the platform. Anyone with headphones or a home theater receiver that supports AURO-3D can now enjoy this library of incredible music."
Introduced in 2011, AURO-3D introduced a new immersive sound experience, combined with a complete technology suite for content creators and product developers. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights from the original Belgium company, and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. Today, NEWAUR provides a full ecosystem of AURO-3D immersive audio solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema.
Pure Audio Streaming was previewed at an event in Munich, during the High End 2024 show, and will be available in Q4 of 2024.
www.pureaudiostreaming.com
www.artistconnection.net
www.auro-3d.com
