CITECH Co., Ltd. - formerly known as Sam Yung Holdings - was founded in 1967 and is headquartered in Seoul, South Korea. The company manufactures telecommunication and media products, access control systems, ticket issuing machines, among many other solutions for different verticals. More recently, CITECH became globally recognized for its growing range of HiFi ROSE media streaming products.
As its extensive line of music and video streaming DAC, preamps, software and apps with native support for all streaming services and high resolution audio streaming continues to expand, the HiFi ROSE brand continues to gain the attention of the most discerning music enthusiasts all over the world.
First demonstrated with their line of HiFi ROSE media players at the High End 2024 show in Munich (May 9-12), CITECH now plans to develop a WiSA E receiver module that the company will market to its partner speaker companies to accelerate the deployment of WiSA E-enabled speakers. The combination of a WiSA E receiver module along with WiSA E-enabled HiFi ROSE media streamers ensures seamless delivery of WiSA's high-quality wireless multichannel audio.
"We are proud to build WiSA E capabilities into our products and offer superb multichannel wireless audio to our customers," says Sean Kim, Chief Operating Officer, CITECH. "Our HiFi ROSE product line delivers world-class sound quality to listeners seeking the range, detail, and overall musicality of a true audiophile system in a single, easy-to-use product. WiSA E technology complements our brand promise of excellence and makes it easy for our customers to enjoy immersive audio out of the box."
CITECH plans a two-pronged approach to bringing WiSA E technology to market. Through their HiFi ROSE brand, CITECH will enable its media streamers to transmit up to 6 channels of wireless audio using the WiSA E transmitter technology. To seed the market with a number of WiSA E certified speakers, CITECH has developed a WiSA E receiver module that will be made available to CITECH’s numerous speaker partners for integration into speaker products.
“CITECH is an ideal partner for WiSA,” says Tony Ostrom, president of the WiSA Association. “The company is focused on building an ecosystem of interoperable WiSA E certified speakers to complement their line of media streamers. We encourage any speaker system that wants to become part of the WiSA E ecosystem to contact CITECH; their receiver module is the perfect foundation for building WiSA E-certified speakers."
WiSA Technologies has successfully promoted WiSA HT technology for high resolution, uncompressed wireless audio multichannel home theater applications for a number of years. More recently, the company focused on the volume market with WiSA E for all home entertainment systems, covering the typical 2.1 and 5.1 applications. WiSA E uses a combination of hardware modules (for receivers, such as speakers, mainly) but it is mostly about embedded software.
WiSA E can be implemented by manufacturers as an Android Express APK, enabling a fast solution to go to market taking 90 days to integrate, or as a Signature solution at the chip level with custom development that will take longer but offers extensive tuning and optimization options. This strategy enables fast implementation in popular operating systems for TV, such as WebOS. WiSA E is currently implemented in TVs, soundbars, projectors, streaming media hubs, and set-top-boxes. WiSA E software is now available on multiple SoCs and several different Wi-Fi chips from MediaTek, Realtek, Qualcomm (Snapdragon), Espressif, and Amlogic.
www.wisatechnologies.com
www.hifirose.com
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During the Munich show, CITECH showcased a transmitter and receiver modules designed to allow speaker brands to easily build WiSA E certified receiver functionality into speakers.
