Global Smart Speaker Sales Reach 30 Million Units in Q2 2020

August 12 2020, 01:35
Defying the impact of the pandemic, global sales of smart speakers in Q2 2020 rose to 30.0 million units, an increase of 6% compared to Q1, according to preliminary results from Strategy Analytics. On a year-on-year basis, worldwide shipments of smart speakers and smart displays fell by 0.4% in Q2 2020, still a very robust indicator. Amazon retained first place with a share of 21.6%, followed by Google (17.1%) and Baidu (16.7%). 

"Chinese vendors recovered from a slow Q1, which was affected by pandemic-related issues in the Chinese market. Most US players, however, suffered from slower consumer demand in Q2 and saw sales declines. Strategy Analytics is predicting a stronger Q3 as more economies begin to recover, and global sales are on track to reach 161 million units for the full year," the market research firm states.

"The pandemic continues to affect sales patterns around the world. Q2 demand in Asia-Pacific recovered from the drama of lockdown in Q1, but North American and European sales fell slightly quarter on quarter as those economies went into reverse. We are optimistic that recovery in these regions will mirror what we have seen in China and that the underlying popularity of smart speakers will propel the market to a positive outcome for the rest of the year,” comments David Watkins, Director at Strategy Analytics.

"Smart speakers have not suffered as badly as major segments like smartphones, and Q1 supply issues are now largely resolved. Vendors should nevertheless take particular care with brand messaging as our research points to clear evidence that consumers are switching brands based on how companies respond to the pandemic,” adds David Mercer, VP, Media and Interactive Home.

Strategy Analytics' Smart Speakers and Screens service provides comprehensive coverage of this fast-growing market. It tracks and forecasts worldwide device sales volumes and revenues, installed base and users, market shares, price tiers, enabling technologies and operating systems. Enabling technologies analyzed include displays, microphone arrays, processors, speaker drivers, wireless connectivity and other sensors.

The full report from Strategy Analytics’ Smart Speakers and Screens (SSS) service, Preliminary Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q2 2020, can be found here.
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