Flexound Augmented Audio Appoints Isak Olevic as Chief Executive Officer

November 10 2021, 00:15
Flexound Augmented Audio, the innovative haptics audio company from Finland, appointed Isak Olevic as the new CEO. Olevic, an experienced automotive and audio business executive, comes from Sweden and has a vast executive experience at Volvo, Harman International, and Ericsson. He will assume responsibilities for Flexound on January 1, 2022, succeeding Flexound co-founder Mervi Heinaro, who was recently appointed as the Deputy Mayor of the City of Espoo, Finland. Mervi remains a partner in the company as well as a member of the Advisory Board.
 

“Isak has an extensive network in automotive, cinema and audio industries, where Flexound seeks for rapid expansion with its unique augmented audio technology”, says Flexound chairman Markku Vauhkonen.

Flexound Augmented Audio is exploring the full combined potential of haptics and wireless audio in consumer products, and is also developing multisensory solutions for cinema, gaming and therapy. The company's main focus has been in exploring the technology in commercial movie theaters, which is trying to expand to the home. Cinemas with the patented Flexound technology already offer superior audio experience on three continents. Flexound Augmented Audio believes that there is huge unexplored potential in multisensory products that combine haptics with sound, creating a unique, holistic, immersive listening experience that we can feel as well as hear. 

The company's latest focus is in automotive. Flexound Augmented Audio provides immersive and high-quality automotive audio for 1/10 of the power consumption, 1/4 of the weight and half of the cost of a traditional loudspeaker-based car audio systems. Its technology enables car manufacturers to replace or reduce speakers, add safety by physical driver feedback, personalize sound zones on seats, and add emotion to driving EVs.

“I am very excited to join the Flexound team,” says Isak Olevic. “Flexound has a great technology and products that spot-on deliver value to its customers and provides very large opportunities for differentiation and growth. The international Flexound team is in a very good position to capitalize on the current changing and transformational automotive and entertainment environment,” Olevic adds.
www.flexound.com
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