Dirac Supplies Digital Audio Technology to BYD Motors' New Han Car Series

July 23 2020, 10:10
Swedish digital audio DSP pioneer Dirac and Chinese car company BYD Motors, one of the leading automotive companies in the hybrid and fully-electric vehicle space, announced that BYD’s new Han series of vehicles will feature Dirac digital audio technology for a best-in-class in-car listening experience. Dirac will infuse all Han Series Electric Vehicle (EV) and Dual Mode (DM) models with its cutting-edge digital audio technology,  to elevate in-car acoustics. A new level of automotive luxury in electric and hybrid cars, including Dirac-branded speaker grills.

Vehicles have long provided a less than ideal acoustic environment that can greatly impact the passenger listening experience. Dirac’s cutting-edge technology solves these problems by optimizing the impulse and frequency response of all speakers within a vehicle’s sound system to improve audio precision and performance, and minimized sound quality variations from seat to seat. 

The BYD Han series combines impressive new battery technology that allows for greater range and driving performance with revolutionary audio enhancements from Dirac – resulting in a next generation driving experience. The BYD Han EV marks the debut of BYD’s Blade Battery technology for greater range and performance. The BYD Han DM features both a 2.0T engine, that boasts a maximum power of 192 horsepower – in addition to an electric motor with max power of 244 horsepower. The Han DM uses a ternary lithium battery with a capacity of 15.2kWh and a range of 81km in pure electric mode.

This latest collaboration also marks a rising trend in the automotive world, in which prominent manufacturers BMW, Bentley, Rolls Royce, and now BDY, are increasingly seeking out Dirac’s cutting-edge audio capabilities in new vehicles to provide a more enjoyable driving experience.

"Electric and hybrid vehicles are inherently quieter than their internal combustion engine counterparts," states Lars Carlsson, Head of Business Development, Automotive, at Dirac. "As a result, poor audio quality cannot be masked by the loud roar of the engine; all is exposed in the near-silent electric and hybrid vehicle cabin. BYD understands this, which is why they’re equipping their new Han EV and DM series with a best-in-class listening experience that can fully be appreciated by drivers and passengers alike."
All cars have reflective surfaces, different seat positions, and often multiple speakers designed more to accommodate the car than the listener. The result can be unequal sound quality, audio interference, inferior bass, and other sonic flaws. High-end Han Series models will include the Dirac Premium solution, featuring Dirac’s leading frequency and time domain equalization, speaker and bass optimization, room correction, and other premium technologies for optimal listening at all seat positions.
Drivers of next-generation Han cars and their passengers will hear the difference through the vehicles’ Dirac-branded speaker grills.
Mid- and entry-level Han Series models will feature the Dirac Performance solution, which includes frequency domain equalization, speaker and bass optimization, room correction, and other features for achieving upgraded sound performance in a cost-efficient design.
Both Dirac Premium and Dirac Performance packages also come with the company’s center-image optimization and filter design tool to help correct and improve the in-car listening experience. 

"Dirac high-fidelity audio technology elevates the entire listening experience of the Han Series, restoring the sound system’s acoustical elements to produce a completely clear, pristine and natural sound," states Yang Feng, BYD Han model Product Director. "It reshapes the sound to surround and encompass each occupant, creating an entirely new way of listening to music in your car — like from the front row at a concert hall or symphony."

Dirac and BYD Motors have been collaborating to enhance automotive audio since 2017. BYD’s Han, Qin Pro, Song Max, and Tang models – in addition to Denza, a joint venture auto brand created by BYD and Daimler AG – have all adopted Dirac audio technology. The new Dirac-enhanced BYD Han Series is currently launching in China, with plans for international distribution soon.
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