RIVIAN Selects Meridian Audio for Electric SUVs and Trucks

March 1 2021, 01:15
British audio pioneer Meridian Audio announced that it has been chosen by Rivian, the adventurous new electric vehicle maker and technology company, to provide the branded audio system for its electric vehicle platform. This long-term relationship sees the two companies working together to challenge convention and redefine the in-car audio experience for Rivian’s ground-breaking range of fully electric adventure vehicles.
 

Meridian has been collaborating with Rivian for more than 12 months and has been focussed on designing, engineering, and tuning high performance audio experiences that will embody Rivian’s ambitions to rethink mobility.
 
"We were thrilled to have won the opportunity to work with such an exciting new company and to have been selected to engineer the in-car audio experiences for Rivian’s electric vehicles," comments John Buchanan, CEO of Meridian Audio. "Meridian is demonstrating itself to be the premium audio brand and technology partner of choice for automotive brands seeking market leading sound solutions. Rivian’s goal to redefine expectations in the automotive industry through the human-centric and nature-conscious application of innovation and technology makes Meridian the perfect partner for them. We are delighted that the renowned Meridian sound experience now extends to the Rivian R1T and R1S electric vehicles, and we are excited about the future with Rivian."

Sound design was considered very early on in the development of these all-new, American-made vehicles, meaning Meridian has been able to develop a close, collaborative relationship with Rivian, ensuring the audio system is able to play a key role in enhancing the entertainment experience for every occupant within the vehicle.
 
"Meridian has designed an audio system that provides both the driver and the passengers with a truly immersive listening experience," adds John Buchanan. "This was achieved with a number of Meridian’s proprietary technologies that have been tailored exclusively for these electric vehicles. All powered by Meridian’s expertise in DSP (Digital Signal Processing), the combination of each technology has been designed to retain absolute precision of the audio signal, resulting in a sound that is natural, three-dimensional, and remarkably easy to listen to."
 
The technologies that Meridian has tailored for the automotive market and that are featured within the Rivian R1T and R1S models include Meridian Digital Precision, ensuring accurate audio reproduction regardless of the format used; Meridian RE-Q, a Cabin Correction technology that removes unwanted cabin resonances, preserving timing and helping to control bass frequencies; Meridian Horizon, an upmixing technology for immersive multichannel audio from two channel stereo content, configured for any loudspeaker layout; and Meridian Intelli-Q, a Data-Driven Equalization that optimizes audio playback within the cabin based on data available from the vehicle such as speed, window state, occupancy and audio source. This ensures all occupants in the vehicle enjoy optimal audio experience at all times.
www.rivian.com
www.meridian-audio.com
 
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