Dirac Announces Automotive Digital Audio Solution for Entry Model Vehicles

March 19 2021, 00:45
After securing a position in the high-end automotive market, Swedish audio processing pioneer Dirac now announced the introduction of a new digital audio solution designed specifically for entry-level audio systems. The new automotive audio solution is built upon the company’s 15-year legacy working in the high-end space, while also featuring innovations that address the specific needs of sound systems that address the specific requirements of entry-level vehicles. 
 

Dirac’s expansion into the entry space brings its pioneering digital audio solution to more automotive manufacturers. With this introduction, automotive manufacturers can cost-effectively upgrade their entry systems' performance to deliver enhanced sound quality, reduced cabin colorations, a surround sound experience from stereo content, and signature sound across models with high consistency.

"Dirac was born out of the automotive industry, and we’ve spent the last 15 years designing digital audio solutions for some of the industry’s most well-regarded and discerning brands," states Lars Carlsson, Head of Business Development, Automotive, at Dirac. "However, with the introduction of our first-ever solution designed specifically for the entry market, we’re now bringing our renowned audio innovations from the few to the many – and equipping entry market vehicles with optimized sound experiences."

Dirac’s new digital audio solution for the entry market is built upon an all-in-one intelligent audio platform. It consists of a measurement system, tuning tools, sound optimization algorithms, and an IO to h/W platform that – together – enable manufacturers to achieve perfected sound faster, more easily, and consistently across vehicle models.

The platform features the industry’s first semi-automatic tuning system that optimizes performance and delivers signature sound in a way that is highly efficient, consistent and predictable – eliminating the typical guesswork involved in the traditional manual tuning process, which thus significantly reduces overall tuning time.

The Dirac platform also includes patented digital sound optimization and spatialization technologies that vary depending on the targeted markets. For the entry market, the available technologies are measurement-based magnitude response correction, patented virtual bass, surround sound, and virtual center – to tackle common acoustic challenges like negative car cabin impact, unbalanced soundstage, and lack of immersion.

"By leveraging key technologies, the new Dirac digital audio solution for the entry market is able to help manufacturers to deliver optimized acoustic performance and immersive sound experience – all without any expensive hardware upgrades," the company states. 

In addition to its new solution for the entry market, the company also offers solutions tailored for the mid-range market and the high-end market. Featuring Dirac’s patented impulse response correction technology, the mid-range market solution is widely adopted by automotive sound systems that boast, maximum, 12 amplifier channels. Dirac’s patented MIMO mixed phase correction technology, the solution for the high-end market, is also regarded as the industry’s most advanced automotive technology, and can be used for the highest-end sound systems – that boast 10 to 20+ amplifier channels – to ensure perfect listening experiences in all seats.

Both solutions feature Dirac’s digital audio platform and are trusted by world renowned brands such as BMW, Rolls Royce, Volvo, Harman, Polestar and more.

Headquartered in Uppsala, Sweden, Dirac optimizes and perfects sound for better listening in any environment with patented solutions and technologies for mobile, gaming, headphones, streaming, automotive, residential and commercial AV. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing. Dirac has offices also in Shenzhen, Beijing, and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, Taiwan, and the USA.
www.dirac.com
 
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