The partnership puts industry-leading 3D sound capabilities in RDA's products for cellular, broadcast and IoT applications, while Auro gets to leverage RDA's robust global customer network to bring the immersive sound experience to more audiences. Since its inception, more than 2 billion RDA units have been incorporated into mobile handsets, set-top boxes, MP3 players and other wireless and consumer electronic devices and sold in China, Southeast Asia, India, the Middle East, Africa, Russia, and Latin America.
"RDA has a proven track record and established credibility in the global market," says Auro CEO Wilfried Van Baelen. "As a leading chip vendor in China, it was natural to align our brand with RDA that has global name recognition and respect to help us expand our reach and bring industry-leading sound to new markets."
"Leveraging the Auro brand will bring unprecedented credibility to our consumer products," says Dr. Leo Li, Chairman of RDA Microelectronic. "We're excited to be able to offer our customers the best immersive sound the industry has to offer by way of our collaboration with Auro Technologies, ensuring that end users get the best possible audio experience wherever our chips are embedded."
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. Wilfried Van Baelen (CEO Auro Technologies and Galaxy Studios) has been exploring all options to turn his company into a global player, leveraging its Immersive Sound end-to-end solutions for all markets with his Auro-3D format, competing directly with Dolby and DTS. The Auro-3D technology suite covers broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets.
RDA Microelectronics is a fabless semiconductor company that designs, develops and markets wireless system-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front-end modules, power amplifiers, transceivers, Bluetooth system-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite down converters.
www.auro-technologies.com | www.rdamicro.com